NYC and Toronto Join Hands Across the Border in New Tourism Pact

NYC & Company and Tourism Toronto, the official destination marketing organizations for their respective cities, today signed an official partnership to boost tourism between Toronto and New York City.

This is the first ever city-to-city tourism partnership of its kind for Toronto and the first Canadian partnership for NYC & Company. 

The two-year alliance includes a collaboration agreement between the two destination marketing organizations, the exchange of marketing assets to boost reciprocal travel, and the sharing of best practices in tourism marketing.

To mark the partnership, Air Canada just launched a sale, with fares from New York City to Toronto as low as $87 USD one-way, and from Toronto to New York as low as $155 CAD one-way, for travel until Feb. 15, 2018. Travel agents must book tickets by Oct. 23.

Air Canada offers the most service between Toronto and the New York City area, with a total of up to 21 return flights a day to LaGuardia and Newark airports.

Canada is New York City’s third largest source of international visitation—last year, the city welcomed 928,000 visitors. In 2017, that number is projected to grow to 938,000. Toronto is the largest source market of visitation from Canada to NYC.

In 2016, Toronto welcomed 2.8 million American visitors – the eighth consecutive year of growth from the important U.S. market. New York State is the largest source market within the U.S. at 637,000 visitors. The greater New York City area accounts for approximately half of that total.