ALG Vacations Launches New Friends & Family Initiative for Travel Advisors

ALG Vacations has unveiled a new initiative designed to celebrate travel advisors: the Friends & Family Event.

ALGV is extending beyond Travel Advisor Appreciation Month in May with the new month-long September campaign. According to ALGV, the initiative was designed to “recognize and empower travel advisors with the tools, rewards, and resources they need to finish 2025 strong and build momentum for 2026.”  

The campaign includes more than 100 giveaways, such as $10,000 in cash prizes, content creation kits, and wellness-themed “Kindness Kits.”

“Advisors are more than partners, they’re family to us,” said Jacki Marks, global head of trade brands at ALG Vacations. “This event is about giving them the recognition, tools, and support they deserve, not just during moments of celebration, but in the day-to-day of running and growing their business.” 

During the Friends & Family event, travel advisors can also earn additional rewards on bookings made through Oct. 2, 2025 for travel through Dec. 15, 2026:

• Double Base WAVES® Points on qualifying bookings, rewarding advisors with 10 base points for every $40 booked on air-inclusive packages and four base points on land-only packages at select hotels.
  
• Double Elite Revenue, helping agencies accelerate toward higher Elite tiers for 2026 based on 2025 travel while also influencing their 2027 status.

During the event, ALGV will also spotlight its support programs and policies, such as low deposits, Travel Protection Plus, exclusive perks, expanded global product offerings, and marketing resources available through ALGV360°.