EVOKE | INSPIRE Expands Sales Leadership Team

EVOKE | INSPIRE has announced the expansion of its sales leadership team, adding three regional sales managers, luxury, to deepen travel advisor partnerships nationwide.

The tour operator has added Kristi Green as regional sales manager, luxury – Midwest, Joseph “Joe” Luchison as regional sales manager, luxury – East, and Rondah Delos Reyes as regional sales manager, luxury – West.

Green joins EVOKE | INSPIRE from CADENCE Travel. Most recently, she served as director, industry & community affairs, leading advisor engagement initiatives. Luchison brings to the role experience spanning tour operators, wholesalers, adventure travel, and luxury small-ship cruising. In his most recent role, he served as senior brand manager at Emerald Cruises & Tours. Finally, Reyes has a strong background in business development and is currently a board member and membership committee chair for the Southern California chapter of the American Society of Travel Advisors (ASTA).

EVOKE | INSPIRE is a luxury B2B tour operator. A | T Collective, the parent company of Pleasant Holidays, officially launched the EVOKE | INSPIRE brand in March 2026. Aimed at the high-end market, the brand replaces Journese, which ceased operations on March 31, 2026.

“These appointments reflect our continued commitment to putting advisors first,” said James Kareka, vice president & managing director, Trade Brands. “Kristi, Joe and Rondah each bring distinct strengths, shared values and a deep understanding of the luxury advisor community. Their leadership further strengthens our ability to support advisors with insight, partnership and care.”