Pleasant Holidays & EVOKE | INSPIRE Launch Referral Program for Advisors

A | T Collective, the parent company of travel brands Pleasant Holidays and EVOKE | INSPIRE, has announced a new referral program for travel advisors.

The new, limited-time program rewards advisors who refer colleagues to Pleasant Holidays and EVOKE | INSPIRE. Running from Sept. 17, 2026 through Dec. 31, 2026, A | T Collective will offer both the referring advisor and the referred advisor a $100 gift card when the first qualified booking is completed.

According to A | T Collective, the program was designed to “[support] advisor-to-advisor engagement” and to introduce advisors to the “resources, expertise, and support” offered by the two travel brands.

To qualify for the program, the referred advisor must not have booked with the participating brand for within the last 12 months. The gift card incentive applies to bookings with a minimum five-night hotel stay that are paid in full and have not been cancelled or refunded. There is no limit to how many advisors can be referred.

EVOKE | INSPIRE is a new B2B luxury tour operator that officially launched on April 1, 2026. Holding company A | T Collective announced the new brand in October 2025, as part of a greater brand restructuring. EVOKE | INSPIRE replaced Journese, which was sunset in March.

“This program celebrates the value of travel advisor relationships while providing advisors an opportunity to introduce colleagues to the tools, expertise and support that drive long-term business growth,” said James Kareka, vice president & managing director, trade brands for A | T Collective. “Through Pleasant Holidays and EVOKE | INSPIRE, we are committed to investing in advisor success and strengthening a vibrant community of travel professionals.”