EVOKE | INSPIRE Launches “Awaken” Campaign & Incentive

Luxury FIT tour operator EVOKE | INSPIRE has unveiled “Awaken,” a new campaign designed to highlight the emotional power of travel, as well as a new travel advisor incentive.

Starting with “Awaken Your Connection,” the campaign was created for travel advisors and aims to inspire travelers by highlighting the emotional aspects of travel” shared experiences, cultural immersion, and meaningful connections. “Awaken You Connection” is a family-focused initiative, celebrating the moments that can bring multiple generations together.

“Travel has the power to awaken something within us — a sense of wonder, perspective, and connection that stays with us long after a journey ends,” said James Kareka, vice president & managing director of EVOKE | INSPIRE. “With Awaken, we are creating a platform that celebrates the emotional value of travel and inspires advisors and their clients to pursue experiences that strengthen relationships, create lasting memories, and transform how they see the world.”  

To support the campaign, EVOKE | INSPIRE is running a travel advisor incentive. From July 6 through Oct. 4, 2026, advisors can earn 3,000 bonus Travel Reward Incentive Program (TRIP) points for every booking of $10,000 or more for travel through Oct. 31, 2027. Eligible destinations include Hawaii, Mexico, the Caribbean, Europe, the United States and Canada, Central America, and Australia/New Zealand.

“Some journeys end when you return,” Kareka added. “The more meaningful ones become a part of you. Awaken is about weaving new chapters into your story.”