Nexion Survey Finds Strong Demand for Travel Despite Global Uncertainty

It’s a tumultuous time across the globe, but demand for travel remains strong in 2025, according to a survey of 444 Nexion Travel Group members in Canada and the United States conducted in April.

So far this year, an overwhelming majority of Nexion-affiliated travel advisors report no slowdown in bookings or cancellations of travel plans.

When clients do change their travel plans, the reasons cited most often include economic uncertainty, 36%; geopolitical concerns, 29%; and changes in discretionary spending, 27%. However, travel advisors indicated that these factors have not significantly impacted their overall business activity.

“We understand from this survey of our members that there are broader concerns affecting travel,” said Jackie Friedman, President, Nexion Travel Group. “Despite those issues, Nexion travel advisors are still seeing steady demand from their leisure and business clients, who are planning and booking a variety of trips.”

When asked to describe the age range of the majority of their clients, about half of survey respondents indicated they were from 46 to 60 years old; 30% said the majority were age 61 or older; and 20% said most of their clients were between 31 and 45 years old.

Nexion says that with their expertise and passion for seeing the world, travel advisors provide crucial assistance with leisure and business trips. They help clients save time, create an itinerary that best meets their needs and offer access to exclusive perks. 

Most importantly, travel advisors provide peace of mind. Clients know that if they have a concern at any point before, during or after their trip, they have someone to call.

“We know that people seek out our Nexion travel advisors because of the value they provide,” Friedman added. “Nearly half of our advisors have been in the business for more than a decade and they have a wealth of knowledge that they put to work for their clients. From leisure vacations to ocean and river cruises, escorted tours and corporate travel, Nexion’s professional travel advisors are experts at planning any type of trip.”