Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • River Cruise
  • Training & Resources

Tauck Reveals Names, First Renderings of Newbuild River Cruise Ships

by Dori Saltzman  March 03, 2025
rendering of tauck river cruise ship ms serene

ms Serene will sail the Seine in 2026. Photo: Tauck

Tauck will expand its French river cruising options in 2026 with the addition of two new ships: the ms Serene on the River Seine and the ms Lumière on the Rhône.

The names for the new ships were chosen from more than 1,000 suggestions submitted by Tauck’s travel advisors, guests, and employees at the company’s invitation.

“The name Serene is perfect for our new ship on the Seine, bringing to mind tranquility and rejuvenation,” Tauck CEO Jennifer Tombaugh explained. “The River Seine itself is a gently flowing, meandering river that evokes a spirit of calm and escape that was captured beautifully in paintings of the waterway by the region’s Impressionist artists including Monet and Renoir.”

The name of Tauck’s new ship on the Rhône, Lumière, evokes images of light, inspiration and discovery, said Tombaugh, noting that the Rhône is a faster-flowing and more lively river, “akin to a spark of inspiration.”

Additionally, Lyon, a port of call on Tauck’s Rhône River cruises, is home to the Festival Lumière, which celebrates classic cinema and honors the Lumière brothers, who were raised and educated in the French city. Each December the city also hosts the Fête des Lumières, or Festival of Lights, featuring decorative and artistic light installations throughout the city.

rendering of the sun deck on tauck's serene and lumiere river ships
Sun Deck. Photo: Tauck

Along with the ships’ names, Tauck released the first artist renderings of the new ships showing the full exterior, Sun Deck, wellness area, and Category 5 suite.

Highlights of the Sun Deck rendering include a swimming pool, full-service bar, and a generous allotment of shaded day beds. Guests will also find a number of tour-top tables for alfresco dining.

The wellness area, dubbed The Retreat, includes a fitness center, massage treatment room, and lounging area (complete with coffee/juice/snack bar). Larger than The Retreat found on other Tauck ships, the wellness area has been shifted from the lower Emerald Deck to the ship’s upper Diamond Dec, which allows full-length windows to add lots of natural light.

Each new vessel will also feature multiple 300-square-foot Category 5 suites (20 on Serene and 22 on Lumière), all of which feature two French balconies, a comfortable seating area and kid-sized bed positioned to face the floor-to-length windows.

In addition to the 20 Category 5 cabins, the ms Serene will also have 30 225-square-foot cabins (mainly on the middle Ruby Deck), and 12 180-square-foot Category 1 cabins on the lower Emerald Deck, for a total capacity of 124 guests.

Besides its 22 Category 5 suites, the ms Lumière will have 34 roomy 225-square-foot cabins primarily on the Ruby Deck, and 12 180-square-foot Category 1 cabins on the Emerald deck, for a total capacity of 130 guests.

In all, 80% of the new ships’ cabins will be 225 square feet or larger. At, 180 square feet, the Category 1 cabins on both new vessels will be 20% larger than those featured on Tauck’s other riverboats.

As on Tauck’s other riverboats, the Category 1 cabins on both ships will have all single supplements waived.

New Seine Itinerary

Besides sailing on Tauck’s family river cruise along the Seine, the ms Serene will also operate the line’s new-for-2026 Bordeaux, Paris & The Seiner itinerary.

The itinerary begins with a fully-guided, three-night exploration of Bordeaux and Saint Emilion with accommodations at the InterContinental Bordeaux – Le Grand Hotel. Guests then travel by high-speed train to Paris to board the ms Serene for a seven-night cruise on the Seine.

  
  
Related Articles
Tauck Revamps Advisor Reward Program
Tauck Adds Two New Riverboats to Fleet in 2027
Tauck Introduces New Brand for Travelers in Their 40s and 50s
Tauck Adds 4 European Tours to 2026 Portfolio
Tauck Unveils New North American Land Tours
Tauck Turns 100: New CEO Jennifer Tombaugh Reveals Plans, Promotions, & More
Intrepid, Collette, G Adventures & More: Tour Operator News Roundup
Tauck to Enter Colombia, Add New Japan Tour
Tauck to Enter Columbia, Add New Japan Tour

MOST VIEWED

  1. Princess Cruises Adjusts Future Deployments in Response to Customer Research
  2. Black Friday Travel Deals: Sales & Promos Roundup for 2025
  3. Norwegian Cruise Line Reverts Back to “Free at Sea”
  4. 2025’s Black Friday Cruise Promotions
  5. U.S. Flight Cancellations Surge as FAA’s 10% Cut Escalates Amid Government Shutdown
  6. 9 New All-Inclusive Resorts in the Caribbean and Mexico Opening in 2026


TMR Subscription

Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more.

Subscribe to TMR

Top Stories
National Geographic-Lindblad Expeditions Expands River Cruise Collection
National Geographic-Lindblad Expeditions Expands River Cruise Collection

In response to strong demand, National Geographic-Lindblad Expeditions will add a second river ship in 2027.

Riviera Travel Appoints Sales Director for Southeastern U.S.
Riviera Travel Appoints Sales Director for Southeastern U.S.

Advisors might recognize the new regional sales director from her time as a BDM at Carnival Cruise Line.

Riviera Travel Partners with IMG to Provide Travel Insurance to U.S. River Cruisers
Riviera Travel Partners with IMG to Provide Travel Insurance to U.S. River Cruisers

Options include a policy with enhanced covered reasons, such as excessive water levels and port closures.

Scenic Group Launches Wine-Themed Group Amenity Program
Scenic Group Launches Wine-Themed Group Amenity Program

The program offers two tiers of benefits, depending on how big the group is.

2025’s Black Friday Cruise Promotions
2025’s Black Friday Cruise Promotions

What we know so far of this year’s Black Friday, Cyber Monday, and Travel Tuesday offers.

AmaWaterways Debuts AmaMelodia on Magdalena River
AmaWaterways Debuts AmaMelodia on Magdalena River

The long-awaited AmaMelodia is the second AmaWaterways ship operating in Colombia.

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
Explora Journeys Unveils New Asia Sailings
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences