MasterAdvisor 94: How to Build an Audience, and Agency, on YouTube

YouTube can be a game-changer for your marketing strategy. While you might think it’s just for suppliers and advertisers, it’s the foundation of some advisors’ business success. Cracking the YouTube algorithm can be challenging, especially for advisors without a big budget. So, who better to learn from than two advisors who have mastered it?

Matt Hoffman is one half of Hoffman Happy Travels, a dynamic duo that uses YouTube to share their adventures and build their brand. Matt joined TMR recently to talk about his success and provide tips for advisors to build their audience on the platform.