MasterAdvisor 95: How One Advisor Built a Referral Machine on TikTok and Instagram Reels
by Daniel McCarthy /Lesley Sawhook of Exclusive Travel Partners blew up on TikTok during the pandemic, becoming one of the first travel advisors to garner a large audience via short-form video. Now, just a few years later, TikTok, Instagram Reels, and YouTube Shorts have become the biggest referral avenue for her agency, Exclusive Travel Partners.
Sawhook joined TMR’s MasterAdvisor series to discuss her success and how travel advisors can start getting serious about social media, particularly short-form video formats. The episode is sponsored by ALG Vacations.
