Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources
  • Luxury Travel Report

BOLD by Wyndham Signs Nearly 20 Hotels

by Dori Saltzman  February 22, 2023
BOLD by Wyndham Signs Nearly 20 Hotels

Photo: Bold by Wyndham 

Since launching last summer, Wyndham’s BOLD by Wyndham program has signed nearly 20 hotels across the United States, including 10 under its newly launched ECHO Suites Extended Stay by Wyndham brand.

BOLD, which stands for Black Owners and Lodging Developers, was established to engage and advance Black hoteliers by addressing the unique challenges faced by Black entrepreneurs through the scale, relationships, and resources of Wyndham. (Wyndham is the largest hotel franchising company in the world with approximately 9,100 hotels in over 95 countries.)

Based on data provided by the National Association of Black Hotel Owners, Operators, and Developers (NABHOOD), Black employment in the hotel industry represents nearly 20% of all team members in the industry, but less than 2% of hotel owners are Black.

“There’s an immense gap when it comes to the representation of Black hotel owners, which is why it’s crucial that players like Wyndham find and champion new opportunities to drive diversity,” said Galen Barrett, vice president, of strategic development at Wyndham Hotels & Resorts. With agreements for nearly 20 hotels in our pipeline, BOLD by Wyndham is proving there is opportunity in our industry for Black entrepreneurs and that our industry will be all the better for it.”

ECHO Suites Extended Stay by Wyndham
Among the hotels currently in the BOLD by Wyndham pipeline, 10 are affiliated with the hotelier’s newly launched ECHO Suites Extended Stay by Wyndham brand. Twin brothers Dubi and Chuchu Ajukwu, co-managing partners of VANA Partners and graduates of Dartmouth College and Harvard Law School, and Harvard Business School, respectively, are the developers behind the deal.

“Chuchu and I are well-versed in the worlds of residential and commercial real estate and for years, our vision was to build a company leveraging our institutional experience in those sectors,” said Dubi Ajukwu. “That vision still holds true but has since evolved to have extended stay and hospitality at its center. Participating in BOLD by Wyndham has not only enabled us to break into competitive markets with immense growth potential but also allowed us to leverage the scale and resources of the world’s largest hotel franchising company.” 

Working toward a long-term goal of an established footprint throughout Florida and beyond, the brothers anticipate breaking ground on their first hotel in Daytona Beach later this year. 

  
  
Related Articles
Playa Celebrates Grand Opening of Wyndham Alltra Punta Cana
Viva Resorts by Wyndham Launches Advisor Rewards Program
Viva by Wyndham to Open New Resort in Dominican Republic
Wyndham Shows Strong Growth in Latin America and the Caribbean
Wyndham Launches New Extended Stay Brand WaterWalk
11 Caribbean, Mexico Hotel Openings to Anticipate for 2024
Choice Hotels Drops Bid to Takeover Wyndham Hotels
Wyndham Calls Choice’s Latest Takeover Offer a ‘Step Backwards’
Choice Hotels Makes $8 Billion Bid for Wyndham Hotels & Resorts
Wyndham Calls Choice’s Latest Takeover Offer a ‘Step Backwards’

MOST VIEWED

  1. La Liste Reveals Top 10 Hotels in the World for 2025
  2. Travel Leaders Network President John Lovell to Depart for Cruise Role
  3. Delta Air Lines Clarifies Schedule Change Policy for Travel Agencies
  4. Hilton Rewards Reservations Canceled Amid Transition of Playa Hotels to Hyatt
  5. Certares Takes Full Ownership of Avoya Travel, Andersons Depart
  6. American Airlines Launches First Touchless ID Lanes


  1. Former Virgin Voyages Head of Sales John Diorio Lands New Role at Celestyal
  2. Delta Is Now Requiring Agencies to Acknowledge and Accept Schedule Changes in PNR
  3. 8 Things to Know About Azamara Cruises
  4. Overtourism Backlash Heats Up in Europe as Summer Season Kicks Off
  5. Nothing But Clear Skies for the Cruise Industry
  6. Xanterra Travel Collection Names New CIO & Corporate Director of Sales
TMR Subscription

Subscribe today to receive daily in-depth luxury coverage, analysis of luxury news, luxury trends and issues that affect how you do business. Subscribe now for free.

Subscribe to TMR

Top Stories
Hotel and Resort News and Notes for April 2025
Hotel and Resort News and Notes for April 2025

Spa treatments, food and beverage experiences, and more – here’s what’s new in the hotel scene this month.

Waldorf Astoria Hotels & Resorts to Make Texas Debut
Waldorf Astoria Hotels & Resorts to Make Texas Debut

The Hilton luxury brand has signed on Waldorf Astoria Texas Hill Country.

The Ritz-Carlton New York, NoMad Appoints New Sales and Marketing Director
The Ritz-Carlton New York, NoMad Appoints New Sales and Marketing Director

Rosy Merlino is The Ritz-Carlton New York, NoMad’s new director of sales and marketing.

Marriott Is Bringing a JW Marriott All-Inclusive Resort to Costa Rica
Marriott Is Bringing a JW Marriott All-Inclusive Resort to Costa Rica

JW Marriott Resort Costa Rica will launch as the brand’s first all-inclusive in the country.

What and How to Order at a Luxury Hotel Bar
What and How to Order at a Luxury Hotel Bar

For advisors new to the luxury space, knowing what to order at a high-end bar can be an unexpected but valuable skill.

Floating Bungalows Offer Private Luxury in the Florida Keys
Floating Bungalows Offer Private Luxury in the Florida Keys

Ombi has introduced floating bungalows for two in Key Largo.

TMR OUTLOOKS & WHITE PAPERS
View All
industry spotlight
https://img.youtube.com/vi/F3tnroIkhTQ/0.jpg
Mitsui Ocean Cruises, Beautiful Encounters with Japan
Advertiser's Voice
The Collette Premium Experience
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences