Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources
  • Luxury Travel Report

Vision Travel Announces Direct Travel Rebrand in Canada

by Geraldine Ree  October 07, 2019
Vision Travel Announces Direct Travel Rebrand in Canada

Brian Robertson, president West, for Vision Travel, announced they will officially rebrand as Direct Travel for their corporate division. Photo: Geraldine Ree/TMR

Brian Robertson, president West, for Vision Travel, announced at the organization’s Power of One Conference that they will officially rebrand as Direct Travel for their corporate division.

Vision Travel was started by Founder Duncan Rogers in 1953, who opened Rogers Travel as a single, stand-alone agency. 

In 2000, a group of like-minded entrepreneurs looked south of the border and took note that bigger meant better, and they formed an alliance called Vision 2000 Travel Group.

In 2015, the group announced their expansion into the U.S., and as Brian Robertson noted, “our phones started to ring.”

Direct Travel came calling. No stranger to acquisitions, with 130 under their belt, and ranking No. 9 on the Power List of Agencies, Direct Travel acquired Vision Travel Group. 

Leisure will remain under the Vision Travel brand for the time being. According to Linda Sinclair, vice president of Vision leisure, “Through a series of acquisitions, some of our advisors have been through a great deal of change. We need to give them a chance to catch their breath and focus on the business at hand.”


Hundreds of Travel agents and industry professionals attended the Power of One 2019 conference, hosted by Vision Travel. Photo: Geraldine Ree/TMR

  
  
Related Articles
AdventureWomen Unveils Five New Tours in North America
Park Hyatt to Replace Former Shangri-La Vancouver
Why Tour Operators Are Embracing Domestic Travel for Summer 2025 & Beyond
Canada’s Tully Luxury Travel Among 1st Forbes Travel Guide-Endorsed Travel Companies 
New U.S. Travel Bans Would Hinder Tourism, Industry Leaders Say
Club Med in Talks to Develop Resort in Tremblant, Quebec
Direct Travel Upgrades Commission Tracking Tool
Direct Travel améliore son outil de suivi des commissions
Tauck Unveils New North American Land Tours
Canadian Business Travel Outlook Takes Sharp Turn Due to Market Uncertainty 

MOST VIEWED

  1. Norwegian Cruise Line Cancels 40+ Cruises on Two Ships
  2. U.S. Issues Worldwide Travel Warning for All Americans Traveling Abroad
  3. Here Are All the New Cruise Ships Coming in 2026, 2027, and Beyond
  4. Travel Leaders Network President John Lovell to Depart for Cruise Role
  5. Hilton Rewards Reservations Canceled Amid Transition of Playa Hotels to Hyatt
  6. Ask-an-Advisor: How Do I Know When It’s Time to Fire a Client?


  1. U.S. and International Airlines Halt Dubai, Mideast Flights Due to Iran-Israel Conflict
  2. Overtourism Backlash Heats Up in Europe as Summer Season Kicks Off
  3. New Greece Cruise Passenger Tax Coming this July
  4. What Does Success Look Like for a Travel Advisor?
  5. Two Wins and Two Losses for Travel in the New U.S. Budget Bill
  6. New U.S. Travel Bans Would Hinder Tourism, Industry Leaders Say
TMR Subscription

Subscribe today to receive daily in-depth luxury coverage, analysis of luxury news, luxury trends and issues that affect how you do business. Subscribe now for free.

Subscribe to TMR

Top Stories
Hot Destinations, Consumer Trends & AI: TMR’s Outlook on Global Travel Trends
Hot Destinations, Consumer Trends & AI: TMR’s Outlook on Global Travel Trends

The first TMR Outlook for global travel trends examines the destinations and experiences shaping the industry.

As the Market Holds, Here Are Four Trends Keeping Advisors Busy 
As the Market Holds, Here Are Four Trends Keeping Advisors Busy 

While a slowdown in travel bookings hasn’t materialized as a trend this year, other trends have emerged.

Travefy Launches CRM Suite for Travel Advisors
Travefy Launches CRM Suite for Travel Advisors

Travefy said the new tools could help advisors save hundreds of hours each year.

Forget the Headlines — Here’s What’s Really Stressing Consortia, Host, & Franchise Execs
Forget the Headlines — Here’s What’s Really Stressing Consortia, Host, & Franchise Execs

“There’s all kinds of noise out there that we can’t control…”

Ask-an-Advisor: What Makes You Loyal to a Travel Supplier?
Ask-an-Advisor: What Makes You Loyal to a Travel Supplier?

What tips the scale when choosing who to work with again and again?

Michael Yitzhakov Named Director General of the Israel Ministry of Tourism
Michael Yitzhakov Named Director General of the Israel Ministry of Tourism

Yitzhakov has served as the chief of staff to the minister of tourism since 2023.

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
AmaWaterways’ Unrivaled Christmas Onboard Experience
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences