Avery Campbell Returns to ACTA as Advocacy Lead

Advocacy efforts at the Association of Canadian Travel Agencies and Travel Advisors (ACTA) will be led by Avery Campbell starting later this month, after the resignation of Steve Olmstead.

Campbell is returning to ACTA after a short hiatus. He previously served as director of advocacy and industry relations. He originally joined ACTA in 2021 with more than five years travel experience at Awarding Canada and McCord Travel, along with working as the public affairs manager at the Canola Council of Canada.

“With Avery’s past experience at ACTA along with his business and educational background, we know he will hit the road running the advocacy role,” said Wendy Paradis, ACTA president.

Paradis added that advocacy priorities going into 2024 include working with the Federal and Provincial Governments to reduce the financial and administrative burden on travel agencies and travel advisors, and to support the growth of the travel and tourism industry through national workforce development initiatives.

“Next steps with the Ontario government and TICO as an outcome of the Ontario Auditor General Report will commence this month, along with further travel supplier advocacy with the goal of building a stronger retail travel industry and Canadian travel industry at large,” she said.