TRAVELSAVERS Canada Reports Strong 2026 Wave Season

As the 2026 wave season draws to a close, TRAVELSAVERS Canada is reporting strong momentum in cruise bookings, with double-digit sales growth across several key cruise segments compared with the same period last year.

The most significant gains in the first two months of the year were seen in expedition and river cruising, which posted year-over-year increases of 40% and 15% respectively. Luxury cruise sales rose 14%, while ocean cruises recorded a 9% increase.

The results highlight continued strong demand among Canadian travellers for cruise vacations, particularly in experiential segments such as expedition and river cruising.

“Cruising continues to resonate with Canadian travellers, especially as cruise lines introduce new ships,
immersive itineraries and enhanced onboard experiences,” said Jane Clementino, Senior Vice President
and General Manager, TRAVELSAVERS Canada. “Many travellers are recognizing the value and ease that cruise vacations offer, and wave season provides an ideal opportunity to secure exceptional offers.”

Demand for itineraries closer to home is rising even faster. Sailings in the Americas are seeing triple-digit growth, led by Panama Canal voyages (up 144%), followed by Alaska itineraries (up 109%) and Canada/New England cruises (up 108%).

Longer and more immersive voyages are also gaining popularity, with world cruises up 69%, while European sailings increased 54% year over year.

Looking ahead, early booking trends point to continued momentum into 2027. TRAVELSAVERS reports reservations for next year’s sailings are already up 7.6%, with further growth expected as the year progresses.

“Cruise lines have been rolling out new ships in recent years, many with innovative features that are
generating strong interest among travellers,” said Monique Lalonde, Senior Director, Strategic
Partnerships, TRAVELSAVERS Canada. “They have been expanding their fleets and placing ships in
regions that travellers are eager to explore, including Alaska and Europe, especially along the
Mediterranean. Canadian travel advisors are seeing that demand translate into strong bookings.”