TRAVELSAVERS Canada Strengthens Marketing Leadership with Tim Paul Appointment, Vrooman Promotion
by Bruce Parkinson
Tim Paul has joined TRAVELSAVERS as VP Marketing for Canada and the U.S.
TRAVELSAVERS Canada is strengthening its marketing leadership team with two strategic appointments. Tim Paul is joining the network as Vice President, Marketing for Canada and the U.S., bringing with him more than two decades of leadership experience with brands including WestJet and Expedia.
Malia Vrooman, formerly Vice President of Marketing, now holds the newly created position of Vice President of Creative Services for Canada and the U.S.. A pillar of the TRAVERSAVERS marketing team since 2005, Vrooman has been instrumental in developing innovative programs and user-friendly technologies that empower affiliated agencies and partners to grow their businesses.
“As growth accelerates, TRAVELSAVERS is unlocking new opportunities to amplify its impact,” said Paul. “We are building on a strong foundation of innovation and marketing excellence, and we are continuing our efforts with bold, results-driven campaigns. I am excited to help shape the next chapter of growth and creativity.”
Vrooman stated: “I am passionate about creating visually compelling materials that capture consumer interest and drive sales. I look forward to leading our growing in-house design team as we continue to deliver outstanding creative solutions that reward our valued advisors and preferred suppliers.”
“Tim and Malia bring exceptional expertise that enhances the value we deliver to agencies,” said Jane Clementino, Senior Vice President and General Manager of TRAVELSAVERS Canada.
“Their leadership strengthens our marketing capabilities and reaffirms our commitment to providing advisors with the innovative tools, programs, and support they need to succeed in today’s market.”
