Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources

Bipartisan U.S. Bill Would Stress Travel & Tourism Importance in USMCA Review

by Bruce Parkinson  February 11, 2026
Bipartisan U.S. Bill Would Stress Travel & Tourism Importance in USMCA Review

A new U.s. bill would raise the profile of travel and tourism in trade talks.

Two U.S. Senators – one Republic and one Democratic – are working to pass a bill that aims to boost tourism between the United States, Mexico and Canada.

Senators Catherine Cortez Masto (D-Nev.) and Jerry Moran (R-Kan.) introduced the USMCA Travel and Tourism Resiliency Act to ensure that the United States is working with Canada and Mexico, America’s two largest trading partners, to support travel and tourism.

The USMCA Travel and Tourism Resiliency Act would require the U.S. Trade Representative to advocate for the establishment of a Travel and Tourism Trade Working Group as part of the upcoming Joint Review of the United States-Mexico-Canada Agreement (USMCA). The USMCA, which entered into force in 2020, established joint working groups for other industries, but tourism and travel are not currently represented.

U.S. travel and tourism exports were worth $1.3 trillion in 2024 and supported more than 15 million American jobs. However, according to the New York Times, 4.5 million fewer international visits were expected in 2025 compared with 2024, which includes a 26% drop in Canadian visitors.

“Travel and tourism are vital not only to Nevada’s economy, but to the economy of the United States as a whole,” said Senator Cortez Masto. “As we’ve seen over the past year, tariffs, trade, and international cooperation play a large role in either promoting or deterring international travel. As partners in this historic trade agreement, it’s critical that we do what we can to invite Canada and Mexico to support the American travel industry.”

“Travel and tourism are essential to America’s economy, supporting millions of jobs and connecting communities in Kansas and across the country,” said Senator Moran. “As co-chair of the Senate Travel and Tourism Caucus, I look forward to working with USTR to make certain USMCA supports efforts to bolster cross-border travel, reduce unnecessary travel barriers and strengthen the U.S. travel economy.”

“Travel is America’s top services export and a critical engine for jobs and economic growth in every state. As the United States faces a decline in international visitation, this bipartisan legislation would ensure travel and tourism are prioritized in the upcoming USMCA joint review,” said Erik Hansen, SVP, Head of Government Relations, U.S. Travel Association.

Hansen says creating a Travel and Tourism Trade Working Group will deepen cooperation with Canada and Mexico, strengthen North America’s competitiveness, expand travel exports, and support the millions of American workers and businesses that rely on travel. 

  
  
Related Articles
L’office de tourisme d’Hawaï met fin aux activités de son bureau canadien géré par VoX
Hawai’i Tourism Authority to Close Canadian Office Operated by VoX
Air Canada Makes Cuts or Postponements to Eight More U.S. Routes
G Adventures dévoile un nouvel itinéraire de luxe à Vancouver
Planning Luxury Travel to the Canadian Rockies: A Guide for Advisors
Pacific Coast’s Sayulita Named Mexico’s 1st Official Surf City
In Absence of Cuba, Sunwing Vacations Pax Seek Affordable Alternatives
Hyatt Reveals Details of Two All-Inclusive Resorts Opening in 2026
American Airlines Names Paola Torri as Director of Operations for Mexico and Canada
Transat Launches Flash Sale on Summer Mexico Packages: Up to 45% Off

MOST VIEWED

  1. Hyatt Reveals Details of Two All-Inclusive Resorts Opening in 2026
  2. TTC Tour Brands Launches Tour Fest Advisor Incentive for 2026 Bookings
  3. ACTA “Deeply Concerned & Disappointed” by Air Canada Commission Cuts
  4. 100% Foreign Ownership: Cuba Hails “Bold New Era for Tourism” with Massive Market Reforms
  5. Interests Over Influencers: Study Says Social Trends Play Minor Role in Travel Decisions
  6. Rose Cosentino Named Head of Product Development at Air Canada Vacations


Top Stories
One Big State, Many Big Experiences: Why Texas Is Really Multiple Destinations
One Big State, Many Big Experiences: Why Texas Is Really Multiple Destinations

Texas offers diverse experiences — from vibrant cities and culinary hotspots to Hill Country wineries, beaches and history — enabling highly customizable, longer-stay itineraries for Canadian travellers.

On the Beach & On the Courts: Ocean Signature Resorts Takes a Sport Focus
On the Beach & On the Courts: Ocean Signature Resorts Takes a Sport Focus

Ocean Signature Resorts has expanded sports and family entertainment at Ocean El Faro and Ocean Blue & Sand, positioning both Punta Cana resorts for active, multigenerational vacations.

Going Guided: Collette Says its Safari Portfolio Makes it Easy to Sell 
Going Guided: Collette Says its Safari Portfolio Makes it Easy to Sell 

Collette is helping travel advisors capitalize on growing safari demand with expertly guided African itineraries that simplify planning while delivering seamless, immersive wildlife and cultural experiences.

Lopesan Welcomes 1st Guests to its Three New Resorts in Punta Cana
Lopesan Welcomes 1st Guests to its Three New Resorts in Punta Cana

Lopesan Hotel Group has opened three new Punta Cana resorts following a US$350-million investment, expanding its Dominican Republic portfolio with more than 1,000 additional rooms and experiences.

Travel Industry Veteran Elvi Cal Joins Snowbird Advisor Team
Travel Industry Veteran Elvi Cal Joins Snowbird Advisor Team

Travel industry veteran Elvi Cal has joined Snowbird Advisor as Director of Travel Partnerships, leading relationships with tourism partners targeting Canada’s growing and evolving snowbird market.

Hawai’i Tourism Authority to Close Canadian Office Operated by VoX
Hawai’i Tourism Authority to Close Canadian Office Operated by VoX

VoX’s 11-year representation of the Hawaiʻi Tourism Authority in Canada has ended due to budget cuts, with the destination’s Canadian marketing expected to shift to a U.S.-based team.

TMR Subscription

Don’t miss out! Sign up for our free daily newsletter and get the latest Canadian travel industry news and event coverage delivered straight to your inbox. No spam — just what matters.

Subscribe to TMR

TMR OUTLOOKS, WHITE PAPERS & DESTINATION GUIDES
View All
Advertiser's Voice
A Conversation with Hyatt Inclusive Collection’s Amanda Morris and John Kirk
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
Editor@travelmarketreport.ca
Give Us a Call
647 255 8990
Drop Us a Note
Travel Market Report Canada Inc.
3080 Yonge St. Suite 6060 Toronto, ON M4N 3N1
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences