Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources

Saint Lucia Tourism Authority Recognizes Travel Trade Excellence at Global Piton Awards

by Bruce Parkinson  June 25, 2026
Saint Lucia Tourism Authority Recognizes Travel Trade Excellence at Global Piton Awards

The Saint Lucia Tourism Authority (SLTA) celebrated the achievements of its top-performing travel advisors and tour operators from around the world at the 6th Annual Global Piton Awards.

The Global Piton Awards program is one of the destination’s premier travel trade recognition initiatives, honouring travel professionals whose dedication, expertise and passion for selling Saint Lucia have contributed significantly to the island’s tourism success. 

This year’s awards recognized 34 outstanding travel advisors from Canada, the United States, the United Kingdom and the Caribbean, who generated the highest number of room nights for the destination during the 2025 calendar year.

“Each booking you make represents far more than a vacation. It supports jobs, businesses and communities across Saint Lucia,” said Honourable John Paul Estaphane, Minister in the Ministry of Tourism, Investment, Commerce, Creative Industries, Culture and Heritage.

“Your efforts directly contribute to the livelihoods of thousands of Saint Lucians and help sustain one of the most important sectors of our economy. We are deeply grateful for your partnership and commitment to our island.”

The Minister also highlighted Saint Lucia’s continued community tourism growth, expanding hotel inventory, enhanced airlift and growing portfolio of events and experiences, encouraging advisors to continue elevating the destination in their respective markets.

Newfoundland’s Lois Barbour won the CEO Award (Canada) at the Global Piton Awards.

The 2026 Global Piton Award Winners from Canada:

Phillip Newton Bastiampillai – Travelair Inc. 

Kim Hartlen – Kim Hartlen Travel-Trevello 

Lois Barbour – Travel Time Agency 

Jennifer Gaskell – Pink Palm Travel 

Alicia DaSilva – Luxe Destination Weddings 

The evening also recognized outstanding individual achievements through several prestigious special awards. Lois Barbour of Travel Time Agency in St. John’s NL won the CEO Award (Canada).

The Saint Lucia Tourism Authority says travel advisors remain among the destination’s most influential advocates. 

“Through strategic partnerships, ongoing training and engagement programs such as the Global Piton Awards, Saint Lucia remains committed to empowering travel professionals with the tools and knowledge needed to successfully promote the destination,” the SLTA said in a statement.

  
  
Related Articles
Saint Lucia’s Coconut Bay Offers Intimate Micro-Weddings at the Iconic Pitons
Expanded Airlift Drives Major Surge of Canadians to Saint Lucia
Sainte-Lucie nomme une directrice du marketing pour le Canada
Saint Lucia Names Giselle Williams Marketing Manager, Canada
Saint Lucia’s SLAM is Back with Exclusive Offers for Advisors
Saint Lucia Jazz & Arts Festival Announces R&B Stars Monica & Brandy as Headliners
U.S. News & World Report Ranks Saint Lucia Best Caribbean Destination
Black Friday Savings: Up to 55% Off Stays at ‘Transformed’ Windjammer Landing
Saint Lucia’s Top Resorts Offer Black Friday Savings

MOST VIEWED

  1. Hyatt Reveals Details of Two All-Inclusive Resorts Opening in 2026
  2. TTC Tour Brands Launches Tour Fest Advisor Incentive for 2026 Bookings
  3. ACTA “Deeply Concerned & Disappointed” by Air Canada Commission Cuts
  4. 100% Foreign Ownership: Cuba Hails “Bold New Era for Tourism” with Massive Market Reforms
  5. Interests Over Influencers: Study Says Social Trends Play Minor Role in Travel Decisions
  6. Rose Cosentino Named Head of Product Development at Air Canada Vacations


Top Stories
One Big State, Many Big Experiences: Why Texas Is Really Multiple Destinations
One Big State, Many Big Experiences: Why Texas Is Really Multiple Destinations

Texas offers diverse experiences — from vibrant cities and culinary hotspots to Hill Country wineries, beaches and history — enabling highly customizable, longer-stay itineraries for Canadian travellers.

On the Beach & On the Courts: Ocean Signature Resorts Takes a Sport Focus
On the Beach & On the Courts: Ocean Signature Resorts Takes a Sport Focus

Ocean Signature Resorts has expanded sports and family entertainment at Ocean El Faro and Ocean Blue & Sand, positioning both Punta Cana resorts for active, multigenerational vacations.

Going Guided: Collette Says its Safari Portfolio Makes it Easy to Sell 
Going Guided: Collette Says its Safari Portfolio Makes it Easy to Sell 

Collette is helping travel advisors capitalize on growing safari demand with expertly guided African itineraries that simplify planning while delivering seamless, immersive wildlife and cultural experiences.

Lopesan Welcomes 1st Guests to its Three New Resorts in Punta Cana
Lopesan Welcomes 1st Guests to its Three New Resorts in Punta Cana

Lopesan Hotel Group has opened three new Punta Cana resorts following a US$350-million investment, expanding its Dominican Republic portfolio with more than 1,000 additional rooms and experiences.

Travel Industry Veteran Elvi Cal Joins Snowbird Advisor Team
Travel Industry Veteran Elvi Cal Joins Snowbird Advisor Team

Travel industry veteran Elvi Cal has joined Snowbird Advisor as Director of Travel Partnerships, leading relationships with tourism partners targeting Canada’s growing and evolving snowbird market.

Hawai’i Tourism Authority to Close Canadian Office Operated by VoX
Hawai’i Tourism Authority to Close Canadian Office Operated by VoX

VoX’s 11-year representation of the Hawaiʻi Tourism Authority in Canada has ended due to budget cuts, with the destination’s Canadian marketing expected to shift to a U.S.-based team.

TMR Subscription

Don’t miss out! Sign up for our free daily newsletter and get the latest Canadian travel industry news and event coverage delivered straight to your inbox. No spam — just what matters.

Subscribe to TMR

TMR OUTLOOKS, WHITE PAPERS & DESTINATION GUIDES
View All
Advertiser's Voice
A Conversation with Hyatt Inclusive Collection’s Amanda Morris and John Kirk
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
Editor@travelmarketreport.ca
Give Us a Call
647 255 8990
Drop Us a Note
Travel Market Report Canada Inc.
3080 Yonge St. Suite 6060 Toronto, ON M4N 3N1
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences