Saint Lucia Names Giselle Williams Marketing Manager, Canada

Giselle Williams has been named Marketing Manager, Canada for the The Saint Lucia Tourism Authority (SLTA).

Williams brings more than eight years of experience in destination marketing, business development, and travel trade engagement in the Canadian market. She has held senior roles with organizations including Unique Vacations Canada.

“The Canadian market remains a priority for Saint Lucia, and having dedicated, in-market representation is essential to sustaining this growth,” said Louis Lewis, CEO of the Saint Lucia Tourism Authority. “With the increase of Canadian visitation, Giselle’s expertise and strong industry relationships will help us build on this momentum and further strengthen our presence across Canada.”

“I’m excited to join the Saint Lucia Tourism Authority at a time of strong growth,” said Giselle Williams. “Saint Lucia is such a unique and standout destination, something you see on a postcard because of it’s natural beauty. I look forward to working closely with our partners to drive awareness, deepen trade engagement, and position Saint Lucia as a top Caribbean destination in Canada.”

The appointment comes at a time of continued growth for Saint Lucia in Canada. Canadian visitation to the island is up 12% year-over-year.

Williams will be based in Toronto, Canada and can be reached at gwilliams@stlucia.org.