Search Travel Market Report

mainlogo
www.travelmarketreport.com/canada
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources
  • Luxury Travel Report

The Summer of Staying Close to Home: A TRAVELSAVERS Canada Survey

by Bruce Parkinson  June 09, 2025
The Summer of Staying Close to Home: A TRAVELSAVERS Canada Survey

A new TRAVELSAVERS Canada surveying finds Canadians vacationing close to home.

Canadians are opting in increasing numbers to vacation at home this summer, and advisors are promoting the trend, according to a new survey of advisors affiliated with TRAVELSAVERS Canada agencies. 

The survey also found that consumer concerns about the economy and geopolitical situation are sparking changes in bookings.  

Canada is not only one of the most in-demand destinations, it’s also the number one recommendation from advisors seeking to ease client concerns about cost, complexity, and global uncertainty.

The high cost of travel is the top concern clients are in the most recent survey, cited by 62% of responding advisors. As well, nearly half (46%) identified unfavourable exchange rates as a client concern. Geopolitical issues were mentioned by 38%, lack of consumer confidence in the economy was cited by 36%, and 35% say clients are worried about inflation and rising prices.

“Even with economic and geopolitical concerns, Canadians are still prioritizing travel,” said Jane Clementino, SVP and General Manager of TRAVELSAVERS Canada. “Advisors are essential in this environment. They bring expertise, flexibility, and access to value-driven options that help clients feel confident and excited about their plans no matter their budget.”

Survey results indicate that uneasy travellers are turning to advisors for expert assistance in lowering the cost of trips, employing a variety of tactics to decrease spending.

Selecting less expensive destinations was named by 43% of advisors. Using loyalty points to offset travel costs and taking fewer trips were each mentioned by 41%. Meanwhile, 35% said their clients are being flexible with travel dates to secure better fares, and 29% reported that travellers are opting to vacation within their home country.

Consumer concerns about the economy and geopolitical situation are sparking changes in bookings.

While Italy led the list of summer travel bookings at 48%, Canada followed closely behind at 46%, tying with Portugal and ahead of other popular spots like Ireland and the Riviera Maya. When asked where they most often guide clients, nearly half (49%) of advisors pointed to Canada as their top choice, reinforcing the growing appeal of domestic travel as a smart, exciting, and convenient option.

“We’re seeing a clear shift toward trusted, accessible destinations and Canada is leading the way,” said Clementino. “Whether it’s the appeal of exploring our own backyard or the flexibility domestic travel offers, advisors are confidently proposing Canada as their first choice for summer travel.”

As a result of this changing behavior, advisors are adjusting their forecasts for 2025 sales with 35% predicting sales will rise this year. However, 21% envisioned sales staying at 2024 levels, and 44% foresee their sales decreasing.

Last fall, 81% of advisors anticipated higher sales in 2025, compared with 15% who predicted sales would remain at 2024 levels. At that time, only 4% envisioned a slight decrease.

With some consumers taking a wait-and-see approach to travel, hoping their personal situation improves, summer sales have trended slightly down from last year. Twenty-nine per cent of advisors said their summer travel bookings are up from last year, while 52% reported sales are down. Meanwhile, 19% of the respondents said sales are level compared to summer 2024.

The TRAVELSAVERS Canada team celebrates success at its recent Florida conference.

Survey Results

2025 Sales Predictions (results from April/May 2025)

● 27% predict sales will increase somewhat

● 8% predict sales will increase significantly

● 21% predict sales will stay the same

● 33% predict sales will decrease somewhat

● 11% predict sales will decrease significantly

2025 Sales Predictions (results from October/November 2024)

● 54% predict sales will increase somewhat

● 27% predict sales will increase significantly

● 15% predict sales will stay the same

● 4% predict sales will decrease somewhat

Summer Bookings

● 8% up 10% or more from last summer

● 21% up between 1% and 9% from last summer

● 19% the same as last summer

● 33% down between 1% and 9% from last summer

● 19% down 10% or more from last summer

Advisors from TRAVELSAVERS Canada took the survey from April 22 to May 9. 

  
  
Related Articles
TRAVELSAVERS Canada Celebrates Top Agencies and Partners at Travel Market 2025
Ce sera l’été pour voyager au pays selon un sondage de TRAVELSAVERS Canada
TRAVELSAVERS Celebrates Milestones at 2025 Travel Market Conference
New TRAVELSAVERS Canada Agencies Boost Preferred Partner Sales By $18 Million
TRAVELSAVERS Owners Focus Retreat Forges Closer Bonds Among Canadian & U.S. Members
TRAVELSAVERS Canada Says Now is the Time for Advisors to Show Their Worth
Survey: U.S. Policies Are Reshaping Where Americans Are Travelling in 2025
Away We Go: Virtuoso’s Trend Report for Spring 2025 Travel
Serving Those Who Served: How Vacations for Heroes Found Success Selling Travel to Service Members

MOST VIEWED

  1. Air Passenger Rights Group Says ‘Unconstitutional’ Rules Muzzle Travellers
  2. Travel Women We Love: TTAND’s Rhonda Stanley
  3. ACTA: Impact of U.S. Tariffs on Canada’s Travel Industry Will Be Worse Than Pandemic
  4. Lindsay Pearlman to Lead TLN as John Lovell Departs for Virgin Voyages
  5. The Summer of Staying Close to Home: A TRAVELSAVERS Canada Survey
  6. Where the Wild Things Are: Advisors Reflect on G Adventures Galapagos Fam


  1. VIDEO: Air Canada Celebrates Pride, Gets Some Pushback with 1st All-2SLGBTQIA+ Flight
  2. Reviving U.S. Travel: Brand USA Unveils America the Beautiful Campaign
  3. TRAVELSAVERS Celebrates Milestones at 2025 Travel Market Conference
  4. The Secrets Brand Comes to St. Lucia’s Northwestern Coast
  5. Top 5 Things That Will Earn You More Cash from Collette  
  6. Turkish Airlines to Fine for Unbuckling – Will Star Alliance Follow?
Top Stories
TMR Canada on Scene: Rendez-vous Kicks Off in Lyon, France
TMR Canada on Scene: Rendez-vous Kicks Off in Lyon, France

More than 1500 suppliers, buyers and travel advisors have descended on the city of Lyon in France this week for Rendez-vous, the country’s annual conference that showcases the latest developments across all regions of France.

TMR Canada on Scene: The Secret and Wild World of Ardeche, France
TMR Canada on Scene: The Secret and Wild World of Ardeche, France

Travel Market Report Canada is in the South of France for the country’s annual trade show Rendezvous which brings together buyers, travel advisors and suppliers from around the world.

Hola Barcelona! WestJet adds YHZ-BCN This Summer
Hola Barcelona! WestJet adds YHZ-BCN This Summer

WestJet has added another route to its growing European destinations with the announcement of a new Halifax Stanfield International Airport (YHZ) and Josep Tarradellas Barcelona-El Prat Airport (BCN) beginning June 27 through September 29.

Canada Updates Travel Advisories for the US and China
Canada Updates Travel Advisories for the US and China

The Government of Canada has issued a travel advisory for Canadians travelling to the US and China, amid recent tensions with both countries.

Anguilla Aims to Boosts Tourism with New Direct Routes from Canada and an Advisor Program
Anguilla Aims to Boosts Tourism with New Direct Routes from Canada and an Advisor Program

“We love our neighbors, but we want to be able to have that direct experience from Canada,” Kimberly King, CMO Anguilla Tourist Board told Travel Market Report Canada at an event in Toronto Wednesday night.

Canadians Flock to Bali and Asia as New Contiki Trips Announced
Canadians Flock to Bali and Asia as New Contiki Trips Announced

Contiki told Travel Market Report Canada on Wednesday that there has been a considerable increase in the demand for Bali and Asia as a whole.

TMR Subscription

Don’t miss out! Sign up for our free daily newsletter and get the latest Canadian travel industry news and event coverage delivered straight to your inbox. No spam — just what matters.

Subscribe to TMR

TMR OUTLOOKS & WHITE PAPERS
View All
industry spotlight
https://img.youtube.com/vi/F3tnroIkhTQ/0.jpg
Mitsui Ocean Cruises, Beautiful Encounters with Japan
Advertiser's Voice
The Collette Premium Experience
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
Editor@travelmarketreport.ca
Give Us a Call
647 255 8990
Drop Us a Note
Travel Market Report Canada Inc.
3080 Yonge St. Suite 6060 Toronto, ON M4N 3N1
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences