Intrepid’s Record Growth: Canadian Travel Thrives in 2024
by Marsha Mowers
Intrepid Travel’s President, Canada Christian Wolters
As Intrepid announces record growth in its 35 year history, the company tells Travel Market Report Canada that YoY growth in Canada is up almost 70%.
The tour operator released its 2024 Integrated Annual Report this week, announcing record, double-digit growth (+17%) and just under $393M USD in revenue. Canada factors into those numbers with a quarter of the company’s sales.
“Canadian travel isn’t just back; it’s thriving beyond pre-pandemic levels,” Christian Wolters, President, Canada and GM North America Marketing told Travel Market Report Canada.
“Canada is proving to be one of the most exciting travel markets right now, and we’re all in. Despite having a population one-tenth the size of the U.S., Canada accounts for 25% of our North American sales—a massive share that speaks to the strength and resilience of Canadian travellers.
We’ve seen over 68% growth in Canada YoY, and we’re just getting started. This market is only getting stronger, and we’re doubling down to meet demand.”
Wolters says they’re also seeing a couple of interesting trends in Canada: bookings of Europeans to Canada are up almost 25% and travel from the UK to Canada specifically is seeing a bump at 8%.
Other notable numbers are a record customer satisfaction rate and $1.5M USD raised via the Intrepid Foundation for grassroots partners across 39 countries. Intrepid was also re-certified as a B Corp – the industry wide standard for sustainability – with its highest score ever.
“In 2025, we are committed to building on this success and working closely with our industry partners to show that travel can bring people together, foster greater understanding, and create positive impact when done responsibly,” said said James Thornton, CEO of Intrepid Travel.
“What we achieved last year is once again proof that it is possible to grow both profit and purpose.”
