TourRadar Launches $1 Million Partner Fund to Fuel New Organized Adventures

TourRadar has announced the launch of RISE, a US$1 million partner fund designed to support the people driving the discovery and booking of organized adventures. This includes creators, guides, travel advisors and even travellers.

TourRadar describes itself as the world’s leading organized adventure platform, offering the largest selection of multi-day tours and adventures globally. The platform connects travellers and 30,000 travel agents and ambassadors with over 2,500 operators, offering more than 50,000 adventures in 160 countries. 

As part of the company’s broader push toward social-driven, mobile-first travel planning, RISE will directly invest in user-generated content, local expertise, and community-powered storytelling. The fund reflects TourRadar’s belief that the future of travel is not just booked online, but discovered through real experiences shared by real people. 

“We’re shifting from relying just on marketing on traditional advertising platforms to driving people-powered momentum,” said Travis Pittman, CEO & Co-Founder of TourRadar. “RISE is about making sure the people driving inspiration every day are rewarded for it.” 

In addition, TourRadar will host its first-ever Partner Trip, an exclusive adventure packed with immersive experiences and hands-on workshops, bringing together the most engaged and active partners. 

RISE is designed to build on the success of TourRadar Moments, the new in-app feature where travellers and creators can upload short-form videos and reels from real adventures, all linked to bookable tours. Now, with the RISE fund, those contributors can earn cash, travel credits, and perks by inspiring bookings and engagement. 

The program is simple to join and rewards a broad mix of travel enthusiasts: 

●  Ambassadors (Travellers & Creators), who can share video & photo content from past tours (aka “TourRadar Moments”) and share promo codes or social visibility, earning passive income through affiliate links, and landing paid collaborations and free trips. 

●  Advisors recommending and helping others book trips and earning extra income by 

turning their passion for travel into a rewarding side hustle.

●  Professional Travel Agents booking trips for clients while earning generous 

Commissions. 

●  Guides can join RISE as an Ambassador or Advisor to grow their income and impact. 

“We’ve seen how platforms like Shopify and Amazon have turned partner ecosystems into billion-dollar engines. With RISE, we’re laying the foundation for something just as ambitious: a partner economy that can grow from $1 million today to $10 million and beyond. This is only the beginning,” said Pittman. 

“You don’t need a million followers. You need a moment worth sharing. We’re building a long-term ecosystem where real stories create real bookings. And yes, there’s more coming, including what our partners love most: travel.”