Making Connections: A Closer Look at travelbrands’ New Identity

Last week, travelbrands officially unveiled a bold new rebrand, reflecting the company’s continued transformation and setting the foundation for its next chapter of growth, innovation, and global connectivity.

As the organization celebrates a series of longevity milestones this May, travelbrands leaders says they decided to embrace the opportunity to evolve with intention. 

Built around its philosophy of Change & Create — change with purpose, create with passion — the rebrand reflects a modern, global, connected organization backed by the strength and vision of its parent company, H.I.S.

“At its core, this rebrand is about creating a stronger emotional connection to travel,” said Sam Youssef, SVP of Marketing & Partnerships. 

“We wanted our brand to better reflect the inspiration, energy, and global possibilities that travel represents today. (New tagline) ‘Your Window to the World’ captures that vision — a more modern and unified expression of who we are, the experiences we help create, and the future we continue to build alongside travel advisors and travellers alike.”

The new identity aims to reinforce travelbrands’ position as a leading travel ecosystem designed to support both travel advisors and Canadian travellers alike.

“We’ve evolved into a far more connected and dynamic business, and our brand needed to evolve with us,” said Nathalie Tanious, President & CEO of parent company H.I.S. Canada Travel Inc. “This rebrand reflects both the scale of what we offer today and the future vision we have for travelbrands as we continue expanding and innovating within the travel space.”

Through its portfolio of specialized divisions, travelbrands delivers comprehensive solutions across flights, hotels, cruises, experiences, car rentals, and dynamic vacation packaging — empowering advisors and travellers with greater choice, flexibility, and expertise.

With more than 2 million hotels worldwide, over 85 airline partners, 20+ cruise lines, 10+ car rental partners, and a growing portfolio of travel products and experiences, travelbrands continues to strengthen its position as one of Canada’s leading travel companies.

The new travelbrands identity officially rolls out this week across all customer and trade touchpoints, including digital platforms, marketing channels, advisor resources, and brand experiences across the organization.