TravelBrands Revamps Loyalty Rewards Program with Enhanced Tiers and Perks

TravelBrands says it will reward travel agents “like never before” with changes and  enhancements to its Loyalty Rewards Program, effective immediately. 

The program has been in existence for over a decade, and TravelBrands says it’s getting even better with a new sales-based tier structure, expanded redemption options, and elevated benefits across all product lines. 

“We’re always listening to feedback from our travel agent partners and finding new ways to help them thrive,” said Nathalie Tanious, President & CEO of H.I.S. Canada Travel Inc., parent company of TravelBrands. 

“These enhancements were built with a clear purpose: to reward their loyalty, recognize their performance, and empower them with tools that grow alongside their business. And this is only the beginning – we will continue to innovate and support their long-term success.” 

A New Tiered Experience

The enhanced program introduces three new sales-based tiers – Pro, Plus, and Elite – each offering tailored rewards and increased earning potential: 

• PRO: $0–$49,999.99 in annual sales* 
• PLUS: $50,000–$149,999.99 in annual sales* 
• ELITE: $150,000+ in annual sales* 

Agents begin at Level 1 as of August 1, 2025, with tier status recalculated annually every July 31 based on net sales (excluding taxes, commission, and service fees). Earned sales will be applied the day after client departure (or ticketing for air consolidations), consistent with existing PTS rules. 

More Flexibility & Rewards

TravelBrands says the latest changes bring added value and richer redemption opportunities: 

• New $25 Travel Certificate for just 2,000 PTS.
• Updated Certificate Values: $50 = 4,000 PTS, $200 = 16,000 PTS, $500 = 40,000 PTS.
• Onboard Credits (OBCs) and TA Discounts now linked to tier status.
• Exclusive perks and recognition at every tier, with incremental rewards as agents advance.

“These updates underscore TravelBrands’ ongoing commitment to celebrating the success and dedication of the travel agent community with a program that evolves alongside their business,” the company says in a statement. 

Full program details can be found here.