“The best way to support Jamaica is to visit Jamaica,” said Donovan White, Director of Tourism.

Last week’s Harmonies of Hope Concert alone raised a whopping CAD $2.3 Million and counting.

Earlier this month, Couples Resorts and the Jamaica Tourist Board invited a group of 12 travel advisors to the island, showcasing that Jamaica is back and ready to warmly welcome visitors once again.

The tourism board says Siyanda enhances, rather than replaces, traditional planning, giving advisors a smart, always-on partner to support their work and inspire their clients throughout the travel journey.

“Music is healing. We’re powerful and joyful, even in a crisis,” said Dr. Wes Hall, the Jamaican-born Canadian businessman and entrepreneur.

Secretary of Tourism Josefina Rodríguez Zamora said the statistics reaffirm the nation’s strength as a global travel destination.

The future resort will be the group’s second property in Canada, following the opening of Club Med Québec Charlevoix in 2021. 

Jamaica is back, and the best way to help the island nation recover from Hurricane Melissa is to send your clients.

The seasonal service, offered three days a week, runs until the end of March 2026. A ceremony was held at Toronto Pearson International Airport to mark the occasion.

The Ministry has gathered a list of charities committed to supporting relief efforts, targeting the areas most impacted by Hurricane Melissa.