Norwegian Cruise Line Names New Chief Marketing Officer

Norwegian Cruise Line has turned to an executive outside the cruise industry to serve as its newest chief marketing officer (CMO). Kiran Smith comes to NCL from the retail sales world; she succeeds Adam Malone, who is stepping into a new role as senior vice president of guest experience.

She will report to NCL president David J. Herrera and serve as a member of the brand’s senior leadership team.

“Kiran is a brilliant marketing mind with an incredible reputation for consistently delivering compelling campaigns that break through the noise and captivate audiences,” said Herrara. “I am so excited about the countless stories we have to tell about our innovative vacation experiences, amazing guests, and team members.”

“NCL is a true pioneer in the cruise industry, and I’m honored to join the company at such a pivotal and exciting time,” Smith said. “Building brands that truly connect with people has always been at the heart of my work… I look forward to working with this incredibly talented team to help shape its next chapter…”

Smith brings more than 20 years of experience growing brands through best-in-class marketing and advertising campaigns. She has previously served in various executive roles at ButcherBox, iRobot, Brookstone, and Stride Rite.