Accor’s Emblems Collection Debuts Flagship Hotel in the U.K., Teases Future Openings

Accor’s new luxury portfolio, Emblems Collection, now has a flagship property: Lucknam Park Hotel & Spa, Emblems Collection. In addition, the company has announced six more Emblems Collection openings over the next two years. 

Lucknam Park Hotel & Spa is a 500-acre Wiltshire countryside retreat that blends luxury and intimacy with 42 rooms and suites and nine cottages. In its transition to an Emblems Collection hotel, Accor made subtle modern enhancements while retaining the historic nature of the property, which was built in 1720. 

The hotel also offers two restaurants, an award-winning wellness spa, an equestrian center, and well-preserved gardens. It aims to embody Emblems Collections’ standards of offering guests an experience that ties in the arts, culture, and nature of the landmark location – in this case, the British Cotswolds, just six miles from Bath. 

“Emblems Collection is built around the essence of understated, quiet luxury – where true elegance lies in a timeless sense of exclusivity and intimacy,” said Maud Bailly, CEO Sofitel Legend, Sofitel, MGallery and Emblems Collection. “We carefully select iconic properties and destinations that allow our guests to reconnect with themselves, far from the noise of everyday life. 

“In a fast-paced world, we value privacy and tranquility, offering sanctuaries where luxury isn’t loud, but deeply felt,” he continued. “Each Emblems Collection hotel embodies authenticity, grace, and soul – because it’s not just beauty that defines a place; it’s the soul that makes it unforgettable. It’s the soul that makes Emblems.”      

Emblems Collections’ other upcoming openings include four in Italy, one in Canada, and one in Greece. Here is some information on each of them: 

In 2026, Emblems Collection will arrive in the Canadian Rockies with Rimrock Banff, Emblems Collection, following a full renovation of the property. Marking the brand’s first foray in North America, the hotel will blend culture, wellness, and adventure in this mountainous destination. 

Masseria Furnirussi, Emblems Collection, will be a stunning property in the heart of Puglia, set on Europe’s largest fig orchard. The hotel’s lagoon pool and spa will be surrounded by native fruit trees, herbs, and botanicals, and its 60 suites will feature private pools and terraces. 

In Tuscany, Palazzo Sozzini Malavolti, Emblems Collection, is set to join the portfolio in late 2026. This property will have 38 rooms, including 27 suites, and a spa within this historic building’s converted WWII-era basement.  

Relais San Clemente, Emblems Collection, will offer even more relaxation among nature and history with 51 rooms and nine private villas on a sprawling estate in Perugia, Umbria. 

In 2027, Emblems Collection will make its Greece debut with Elatos Resort, Emblems Collection, an eco-wellness mountain retreat in the forest of Mount Parnassus, about two hours from Athens. Perfect for skiiers, hikers, and those looking to unwind, the resort will feature 15 rooms and 42 private chalets, each with a private sauna. 

And in Italy’s Dolomites, Bellevue Hotel Cortina d’Ampezzo, Emblems Collection, will feature 80 rooms, including 27 suites, and a spa, all with sweeping mountain views.