Hyatt to Acquire Playa Hotels & Resorts by End of Year
by Briana Bonfiglio
Hyatt Ziva Los Cabos. Photo: Hyatt
Hyatt has announced an official agreement to acquire Playa Hotels & Resorts in another move to expand its all-inclusive portfolio in Latin America and the Caribbean.
The roughly $2.6 billion sale will close later this year. Hyatt first began investing in Playa in 2013, launching the Hyatt Ziva and Hyatt Zilara brands. In late 2024, the two companies revealed they were in exclusive talks on a new agreement.
“We have respected and benefitted from Playa’s operating expertise and outstanding guest experience delivery for years through their ownership and management of eight of our Hyatt Ziva and Hyatt Zilara hotels,” said Hyatt CEO Mark Hoplamazian. “This pending transaction allows us to broaden our portfolio while providing more value to all of our stakeholders through an expanded management platform for all-inclusive resorts.”
Once finalized, the acquisition will give Hyatt the opportunity for long-term management agreements on the Hyatt Ziva and Hyatt Zilara properties. It will also expand Hyatt’s distribution platforms, including ALG Vacations and Unlimited Vacation Club, to Playa’s portfolio, adding value for guests.
Playa also owns and operates Mexico, Jamaica, and Dominican Republic all-inclusive resorts within the following brands: Hilton All-Inclusive, Tapestry Collection by Hilton, Wyndham Alltra, Seadust, Kimpton, Jewel Resorts and The Luxury Collection.
The Playa acquisition is yet another big step in Hyatt’s all-inclusive portfolio expansion, which started with the acquisition of Apple Leisure Group in 2021 and continued in 2024 with the Grupo Piñero deal that added Bahia Principe Hotels & Resorts to Hyatt’s Inclusive Collection. Hyatt’s all-inclusive portfolio currently spans about 55,000 rooms across Latin America, the Caribbean, and Europe.
