Hyatt’s Inclusive Collection Unifies Sales Team Following Playa Acquisition

Hyatt’s Inclusive Collection has restructured its sales team as part of its integration of the legacy Playa portfolio.

In June 2025, Hyatt completed a $2.6 billion Playa acquisition that added 15 all-inclusive properties to its portfolio. As part of this transition, Hyatt has unified its sales team, announcing several key changes for the Americas.

In a message that went out to trade partners, Brian Joseph announced that he is now senior sales manager, Canada. In this role, he will oversee the company’s national sales team and continue supporting partners across the region.

Karla Laurenzana, formerly the Luxury BDM, is now overseeing Southern Ontario while Scott Reid will support Northern Ontario. Heather Kearns remains as the Weddings and Romance BDM for Canada.

“It has truly been a privilege to work with you over the past 10 years,” Joseph said in a statement. “I’m incredibly grateful for your continued support, trust, and the relationships we’ve built together. I’m confident that this next chapter will bring even greater value to you and your business, and I know Karla and Scott are both looking forward to working closely with you.”

Amanda Morris, previously director of sales for USA and Canada at Playa Hotels and Resorts, is now director of retail sales, USA and Canada at Hyatt’s Inclusive Collection. In this role, she will lead the retail sales team across the U.S. and Canada, driving revenue growth, aligning strategy, supporting advisors, and strengthening partnerships across its expanding all-inclusive resort portfolio.