Starwood Introduces Sheraton 2020
A new five-year plan for the rebranding of Sheraton Hotels has been announced by Starwood Hotels & Resorts. Sheraton 2020 calls for a $100 million marketing campaign, a redesigned Sheraton logo and the opening of 150 new Sheraton hotels by 2020, among other improvements. Adam Aron, Starwood’s CEO on an interim basis, said the plan was developed to help return Sheraton to the top of the industry. “We will act boldly to put Sheraton back on its rightful pedestal as a global hotel brand of choice, everywhere,” said Aron.
