Marriott Names Director of Sales and Marketing for Siari, Riviera Nayarit, a Ritz-Carlton Reserve

Marriott International has appointed Royer Segura as director of sales and marketing for Siari, Riviera Nayarit, a Ritz-Carlton Reserve.

Segura has been with Marriott for 18 years in various sales roles for resorts across Costa Rica, Dominican Republic, and Mexico. He is originally from Costa Rica, where he started his career at Marriott in 2009. He rose the ranks and received Marriott’s Marriott Chairman’s Circle award honoring the company’ top 1% sales professionals in 2015 and 2016. 

“In this new role, I will lead efforts to showcase to the world the unique proposition of Siari, Riviera Nayarit, a Ritz-Carlton Reserve, a sanctuary deeply inspired by Wixárika culture, the natural richness of Riviera Nayarit, and the transformative luxury philosophy that defines Ritz-Carlton Reserve,” Segura said. 

In 2016, Segura was promoted to director of group sales for the Marriott Hotels cluster in Santo Domingo, Dominican Republic. Then, in 2018, Segura entered luxury hospitality sales with his first director of sale and marketing role at Las Haciendas, The Luxury Collection in Mérida, Yucatá. He then moved to Solaz, a Luxury Collection Resort Los Cabos. 

Now, he will help develop relationships with leading travel industry partners, including luxury travel advisors, to advance the global sales and marketing strategy for Siari, Riviera Nayarit, a Ritz-Carlton Reserve, an ultra-luxury coastline resort featuring 86 suites and villas.