Outdoor Brand Eddie Bauer Enters Hospitality with Moab Property
by Briana Bonfiglio
Moab resort. Photo: Eddie Bauer Adventure Club.
Travel + Leisure Co. has partnered with Authentic Brands Group, owner of the Eddie Bauer brand, to launch Eddie Bauer Adventure Club, whose debut property is now open in Moab, Utah.
Eddie Bauer Adventure Club is the outdoor brand’s first foray into hospitality, with the debut Moab property offering access to nearby landscapes such as Arches National Park and Canyonlands National Park.
“The launch of Eddie Bauer Adventure Club marks an exciting evolution for our company as we continue to expand into experience-driven hospitality,” said Michael D. Brown, president and CEO of Travel + Leisure Co. “Moab is the ideal first destination—where the brand’s legacy of adventure can come to life in a meaningful way. This is just the beginning as we build a new kind of vacation club experience centered on exploration and connection.”
The new Moab hotel features 39 suites, including studios and one-, two-, and three-bedroom accommodations, that blend natural materials with modern comforts such as kitchenettes or full kitchens, in-unit laundry, and spacious living areas. The property is available to book through ExtraHolidays.com.
