Under Canvas Names Noah Brodsky as CEO

Under Canvas, a leader in upscale, outdoor hospitality, has named Noah Brodsky as chief executive officer. He succeeds Matt Gaghen, who has served as CEO since 2020. Gaghen will transition to executive chairman through the end of 2026, after which he will join the Under Canvas Board of Directors.

Brodsky brings more than two decades of leadership experience across hospitality, travel, and consumer lifestyle brands. Most recently, he served as chief commercial officer at Lindblad Expeditions. Prior to that, he held senior leadership roles at Travel + Leisure Co., including president of the Travel + Leisure Group and chief brand officer, and at Wyndham Hotels & Resorts, where he served as vice president of worldwide loyalty and customer engagement.

“Over the past several years, Under Canvas has expanded into 17 landmark destinations, including the launch of ULUM, a luxury, outdoor resort brand, and the Outdoor Collection,” Gaghen said. “It’s been a privilege to help lead a brand that puts connection – to place, to community, and to each other – at the center of everything it does, delivering exceptional experiences in nature. As Under Canvas looks ahead, I’m confident Noah is the ideal leader to carry that same commitment forward while helping Under Canvas continue to innovate and redefine how guests from around the world experience the outdoors.”

“Under Canvas has created something truly distinctive in travel – immersive stays that combine the wonder of the outdoors with elevated design, comfort, and hospitality,” Brodsky said. “With a growing portfolio rooted in iconic locations and a guest experience that feels intentional at every touchpoint, the brand is exceptionally well positioned to meet increasing demand for more meaningful, place-based travel. I’m grateful to Matt for the foundation he’s built and excited to build on that momentum as we continue expanding Under Canvas in a way that stays true to its purpose.”

Brodsky’s appointment comes on the heels of the brand’s latest opening – Under Canvas Yosemite, its first location in California and the state’s first DarkSky Approved lodging experience. In April 2025, Under Canvas introduced The Outdoor Collection, adding properties including The Fields of Michigan in South Haven and Bar N Ranch in West Yellowstone, while continuing to broaden its platform with ULUM, a design‑forward luxury resort brand that debuted in Moab, Utah. Looking ahead, the company is set to open Under Canvas White Mountains in New Hampshire in June 2026, extending its footprint into the Northeast.