W Austin Unveils Complete Hotel Transformation
by Briana Bonfiglio
W Austin. Photo: Marriott
W Hotels, a luxury Marriott brand, has unveiled a complete, multi-million-dollar transformation of W Austin.
The hotel’s guest rooms, restaurant concepts, and Living Room have all been revamped to reflect the city’s musical roots and natural scenery.
“W Austin embodies our signature, unconventional approach to luxury, offering an experience as vibrant as the city itself,” said George Fleck, senior vice president and brand leader for W Hotels. “Known as the ‘Live Music Capital of the World,’ Austin has long been a pinnacle in the music scene, and W Austin captures that energy, mirroring our brand’s shared passion for music and celebrating both emerging and established artists.”
W Austin’s reimagined Living Room notably features a gold bar centerpiece inspired by the lines on a trumpet. New dining venues include the Serenade American Brasserie, 2nd & Roast coffee shop, and exclusive Blue Room cocktail bar.
The hotel’s 251 guest rooms, including 32 suites, have also been completely redesigned with rich textures and bold colors, as well as concert photography by Austin City Limits photographer Scott Newton.
