Hyatt Unveils The Unbound Collection by Hyatt

Hyatt Hotels Corporation launched The Unbound Collection by Hyatt, a soft brand of upscale and luxury properties.

Soft brands allow independent hotels to maintain their authenticity, while enjoying the benefits of a larger company. It allows larger chains to offer their guests unique properties to choose from while also providing name recognition, distribution channels, and loyalty programs to the independent hotels.

So far, hotels in the collection include The Driskill Hotel in Austin, Texas; the Hôtel du Louvre in Paris, France; the Carmelo Resort & Spa in Carmelo, Uruguay; and the Coco Palms Resort in Kauai, Hawaii.

Several other major companies operate hotel collections, including Marriott, Choice, Hilton, and Starwood.