Bahia Principe Resorts Officially Joins World of Hyatt
by Briana Bonfiglio
Bahia Principe Escape Tequila in Riviera Maya, Mexico. Photo: Hyatt
Bahia Principe Resorts has officially joined World of Hyatt, allowing guests to earn and redeem World of Hyatt loyalty points at the brand’s properties in the Dominican Republic, Mexico, Jamaica, and Spain.
The development is part of a joint venture between Hyatt and Grupo Piñero, who announced the Bahia Principe deal back in 2024. It makes Bahia Principe the ninth brand within the Hyatt Inclusive Collection and adds 12,000 rooms across more than 20 resorts to the portfolio.
“Bahia Principe has built over decades a strong reputation for warm hospitality, destination-rich resorts and experiences that bring people together, whether you’re traveling as a family, as friends or for a grown-up getaway,” said Javier Águila, president of Hyatt’s Inclusive Collection. “Welcoming these resorts into World of Hyatt gives our members more ways to experience the joy of all-inclusive travel, while continuing to build momentum behind our strategic joint venture with a key partner such as Piñero.”
Bahia Principe has repositioned some of its resorts as part of this evolution, introducing Bahia Principe Escape as an adult-only brand and Bahia Principe Explore as the family-friendly offering.
“We are excited to embark on this new chapter as we become part of World of Hyatt: a program with more than 63 million members that will offer us unprecedented visibility and deeper penetration in key strategic markets,” said Julio Pérez, CEO of Bahia Principe Hotels & Resorts. “This milestone takes place in parallel with the rebranding of Bahia Principe Hotels & Resorts, through which we have reorganized our resorts around two core segments: adults-only and families”
Some standout Bahia Principe properties include Bahia Principe Explore Esmeralda and Bahia Principe Explore Legend in Punta Cana, Bahia Principe Explore Akumal and Bahia Principe Escape Tequila in Riviera Maya, and Bahia Principe Escape Tenerife in Spain.
Hyatt is celebrating the occasion by doling out double points to guests who book Bahia Principe resorts through May 30, for stays between April 1 and June 30, 2026.
