G Adventures Launches $45k Incentive Program

G Adventures has brought back its popular G-Normous travel advisor competition, offering $45,000 in prizes.

Now in its 13th year, G-Normous is an annual competition designed to inspire travel advisors to boost their sales. From now through April 30, 2026, every trip booked will earn a chance to win—including a grand prize of $10,000 for the top-selling advisor.

The incentive program is open to travel advisors in the U.S. and Latin America. During the promotion period, there will be drawings for weekly and monthly prizes, including top-secret prizes and free trips. Advisors with a G Adventures Sherpa account will be automatically entered into the competition, and will receive one entry for each new booking regardless of travel date.

To help travel advisors secure those bookings, G Adventures is also releasing a suite of tools for the promotion period, such as exclusive offers, bonus commission windows, destination spotlights, and consumer sales. This includes The Great Adventure Sale, offering discounts of 25% on over 500 journeys on now until Feb. 2, 2026

“Forget the champagne toast, we’re kicking off 2026 with something way better: our most epic agent competition ever!” said Jenn Stevens, G Adventures’ trade marketing manager for the U.S..