G Adventures Names Emma Herrick as Global Purpose Specialist for Northwest U.S.

G Adventures has announced the appointment of Emma Herrick as global purpose specialist (GPS) for the Northwest U.S. region.

In her new role, Herrick will represent G Adventures in Washington, Oregon, Idaho, Montana, Wyoming, Utah, Colorado, and New Mexico, offering support to travel advisors and industry partners to strengthen relationships within the trade.

Herrick is an experienced sales and marketing leader with a background in the adventure travel industry. She joins from EF Tours, where she was the marketing manager for Gap Year and Study Abroad division. Previously, she held roles in marketing and sales, focusing on experiential travel and education—working with companies like Verto Education and Women’s Quest.

“We are so excited to have Emma join the GPS team,” said Jeremy Brady, director of sales for USA and Latin America. “Her background, both professional and personal, makes her an ideal match for G’s unique brand of travel. More than just a travel company, we understand the power that travel has to change lives. Emma’s wealth of knowledge in the transformational travel space, along with her infectious positivity and passion for travel, will allow her to hit the ground running.”

Herrick is an avid traveler and outdoor enthusiast. Her personal travel spans solo expeditions across Europe and Latin America, and she enjoys active hobbies such as surfing, hiking and biking.

“I’ve long admired G Adventures and their dedication to community tourism, equity and passion to change the world through travel,” said Herrick. “I’m so excited to now be representing those values and can’t wait to start talking to agents about G and what we have in store for 2026!”