Boat Bike Tours Names Kristen Babis as North America Sales Development Manager

Boat Bike Tours has announced the appointment of Kristen Babis as North America sales development manager.

Babis joined the cycling-focused tour operator in October, bringing 20 years of experience in sales, covering both B2C and B2B.

In her new role, the Connecticut-based sales development manager will focus on expanding Boat Bike Tours’ presence in the U.S. and Canada by building relationships with travel advisors, providing sales support, and delivering training through webinars, marketing tools, and trade events.

“We’re thrilled to have Kristen, with her 20 years of sales experience, join the team in our North American office,” said Jana Tvedt, director of sales, North America for Boat Bike Tours. “Bookings from the U.S. and Canada have been largely by word of mouth so far, but we see tremendous potential to grow our presence here. With Kristen’s help, we’ll work hand in hand with our partners in the agency community.”

Boat Bike Tours is a tour operator that specializes in cruise-and-cycle tours across Europe. The company’s five- to 15-day itineraries cover a range of biking styles and interests, and its fleet includes 50 unique barges, motor yachts and sailing ships.

The Amsterdam-based company has a 45-year history, and is actively expanding its presence in the U.S. and Canada travel markets. Boat Bike Tours opened its North America office this past May in response to growing demand for its product.

“To me, sales has always been about building and nurturing long-lasting relationships, so I look forward to connecting with travel advisors and introducing them to our tours,” said Babis. “We offer a unique experience that immerses guests in the places we visit and cultures we encounter in an up-close way, and we offer great variety and value – there’s something for everyone.”