Luxury Adventure Brand andBeyond Partners with Approach Guides

Luxury adventure brand andBeyond is now partnering with Approach Guides to provide travel advisors with personalized, co-branded marketing content. 

The partnership just launched with a collection of 10 content experiences and a fully co-branded andBeyond website that advisors can instantly share with clients for inspiration to book the experiences through them. 

“We are not simply offering destinations; we are inviting people into moments that feel rare and deeply personal,” Nicole Robinson, chief marketing officer at andBeyond. “What andBeyond’s partnership with Approach Guides does is allow travel advisors to carry that invitation forward in a way that feels intuitive and true to the experience itself. It opens andBeyond’s world in a way that is generous, and immediate without losing the sense of care behind the journey for everyone involved.”  

andBeyond has 35 years of expertise in crafting travel journeys in Africa, Asia, South America, and Antarctica. The company’s new Approach Guides marketing materials are designed to help advisors to suggest itineraries that are personalized to their client’s travel desires – whether it’s their first safari, a honeymoon, a family vacation, or other type of trip. 

“Having personally travelled with andBeyond, I know how transformative the experience can be. Approach Guides’ role is to help advisors share that feeling in a way that is immediate and meaningful so that every interaction reflects the depth, care and quiet magic that define andBeyond, while keeping the advisor front and center” said David Raezer, co-founder and CEO of Approach Guides. “The collaboration reflects a shared belief; that great travel is not built on transactions, but on trust, insight, and connection. By bringing andBeyond’s voice, expertise and perspective into each advisor-client interaction, the partnership makes it easier to communicate what has always set the brand apart — its ability to create experiences that feel both deeply personal and quietly extraordinary, while generating private leads that help convert every opportunity for the advisor.”   

andBeyond and Approach Guides will host a live webinar on Oct. 29 to explain how travel advisors can take advantage of the new partnership.