Over $1.6 Million in Under a Year: How This Young Agency Found Sucess with Groups & Family Travel

Adam Consovoy, founder and CEO of New Jersey-based agency Luxus Travel, hit the ground running in his first year: Since founding the agency in April 2025, he’s booked over $1.6 million in sales, has three team members (soon to be four) working with him, and in a few weeks, will be hosting a group on Royal Caribbean of approximately 150 travelers.

But the (admittedly impressive) numbers only tell half of the story. Consovoy has been in the travel industry long before launching his own agency. He’s spent time on both sides of the table, first working as an advisor selling travel and then serving as a BDM, fostering relationships between travel brands and the trade.

“I started in the travel industry about 12 years ago, back when brick and mortar was still popular,” Consovoy told Travel Market Report in an exclusive interview.

Like many in the travel industry, Consovoy began his career on another path. He spent a decade working in restaurants before deciding he needed a change for the sake of his personal life. This led to him landing a job within the travel industry as an advisor.

“I was in the restaurant industry a good 10 years… you can be married to two things, your spouse or your restaurant,” he told TMR. “I decided to make the jump. I went to a job fair…and was offered an interview literally the next day.”

A Family Man

Family is important to Adam Consovoy. The travel professional is married with a five-year-old daughter. Wanting more time with his spouse led him out of the restaurant industry, but becoming a father led him to embrace the opportunities in the market with multi-gen group bookings.

Family travel is a major part of Consovoy’s approach to growing his business. He is a brand ambassador for the Family Travel Association, and has leaned into multi-generational trips as a scalable way to grow both revenue and client base.

“Both multi-generation and skip gen [travel]… has been incredibly popular,” he said. “The fastest growing [segment] is definitely, definitely multi-generation… The one group that uses travel advisors more than anyone is multi-gen.”

Consovoy’s interest in the segment isn’t just about opportunity, however: it’s also personal. As the parent of a young child himself, he has a firsthand perspective on both the needs of traveling with children and the opportunities in the market. He uses that experience to create unforgettable experiences for his clients.

“We travel with children. I’ve done multi-gen with the grandparents, myself, the children… I brought my grandparents on so I can have a babysitter,” he added, jokingly.

When approaching clients, Consovoy uses his personal experience as a selling tool, which he said gives him an edge.

“You can read all the AI articles you want… they’re not going to give you the nuance of someone who’s personally experienced it or traveled with a young child,” he explained.

Working Smarter, Not Harder, with Groups

Consovoy has impressive group game.

The key, he told TMR, is to identify a highly engaged community leader—what he called the “Pied Piper”—who can rally others to join the group trip. This was the strategy he employed for his RSVLTS group sailings.

Now an annual tradition, the RSVLTS cruise brings together fans of the clothing brand on the same sailing (“we call ourselves ‘the shirt nerds,'” said Consovoy). Everyone wears their favorite RSVLTS shirts during group meet-ups and group photos. As a bonus in 2026, travelers will even get an exclusive shirt as a souvenir.

“It got so big that this year, because I got a minimum of 50 cabins, headquarters is creating a special shirt just for us… We’re not allowing people to buy it ahead of time. I’m giving it out only on the ship, and if you don’t show up, you don’t get it, and I send the rest back to headquarters.”

The idea was born from a few RSVLTS fans meeting up for a sailing. That grew into an official trip last year, put together via a Facebook fan group. This attracted enough guests to fill 32 cabins, and in 2026, that grew to 68 cabins. Consovoy expects 2027 to be even bigger—so much so that he’s moving cruise lines to accomodate the number of cabins he needs to hold.

That approach—leveraging community and shared interests—has become central to how he builds and scales groups.

“It’s a lot easier to book 10 at once than 10 individual bookings,” he said.

In the realm of family travel, he explained that group bookings not only drive higher volume but also create a ripple effect of referrals and repeat clients. For example, when parents book a multi-gen trip, that introduces the advisor to their parents and/or extended family members, who can become new clients.

Consovoy is applying that innovative spirit to his family-oriented group departures as well. He told TMR he’s currently working on a 2027 river cruise in China with Century Cruises, which he believes will be popular with families traveling with children. With family-friendly river cruise options still relatively rare, the itinerary—spanning Shanghai, the Yangtze River, and Beijing—offers something different for clients looking beyond traditional Europe river sailings. And because he’s bringing a block of 16 cabins, he can guarantee English support for the travelers.

“[Century] can accommodate kids as young as five, which is also very, very, unique,” explained Consovoy. “I decided to take out speculative group space and start selling into it… just because it’s so different.”

The Century cruise will be in spring 2027. Consovoy said he prefers to plan group trips like this far in advance to give him time to fill the spaces. “I usually plan minimum 18 months out just because you need time to sell it [and] you need time to market it.”

It’s Nice To Be Niche

We hear all the time in this industry that when it comes to selling travel, it pays to know who your customers are (and where to find them).

Some travel agencies specialize based on their clients, whether that’s planning trips for art-lovers or targeting veterans and service members. Consovoy told TMR that his approach is a little different: sure, he definitely appeals to families, but he’s less concerned with marketing himself towards a specific client demographic and more with specializing in the kinds of trips he plans.

He told TMR one of the benefits of owning his own agency is that he gets to pick and choose which suppliers he sells.

“Now I can be selective in who I want to work with,” he said. “I didn’t want to be a diner menu… you can’t specialize… if everyone’s a preferred supplier, then nobody’s a preferred supplier.”

Having a strong relationship with his BDMs also means he can have a more hands-on approach to travel planning. He cited the example of an upcoming Windstar group sailing he booked; after learning that all the travelers enjoyed Mahjong, he was able to call ahead to ensure the ship had two sets onboard for them to use.

Consovoy is careful to make sure anyone he brings on to sell with Luxus Travel brings something new to the table as well.

“I purposely bring on people based on what their specialty is,” he said. “I have someone… [who’s] all things theme parks… I have someone that does fun in the sun… and I’ve got my cruise guru who’s all things mass market.”

Looking ahead, Consovoy wants to continue growing Luxus Travel, hoping to eventually scale the business to a team of eight, specialized roles.

“I want every one of those people under me to be a half-million to a million-dollar seller because I think it’s entirely possible in what we’ve each chosen to focus on.”