Virtuoso Expands Senior Leadership Team
by Sarah Milner
From left, Thatcher Brow and Jennifer Campbell. Photo: Virtuoso
Virtuoso has announced two new appointments as it restructures its senior leadership team.
Thatcher Brown has been named senior vice president, global product. This newly created role will oversee consumer, digital, design and network products.
Brown joins from Marc-Henry Cruise Holdings (joint owner and operator of Four Seasons Yachts) where he served as chief commercial officer and head of joint operations since March 2022. He has an extensive career in the travel and tourism industry, having held senior leadership roles with Explora Cruises, Dream Cruises, Crystal Cruises Asia, Costa Cruises, Jumeirah Group, Four Seasons, and Fairmont Hotels & Resorts.
Virtuoso has also named Jennifer Campbell senior vice president, global events (formerly senior vice president, network products & events). The exec joined Virtuoso in 2013 as director, agency services, and has spent the last decade rising the company’s ranks.
Under this new title, Campbell will focus on the company’s growing roster of events while strengthening her regional teams. In 2025 alone, Virtuoso has 50 events planned worldwide.
“Jennifer’s deep understanding of our brand, her strategic vision and her unwavering commitment to excellence have been instrumental in making Virtuoso events the industry benchmark,” said Brad Bourland, chief operating officer for Virtuoso. “She and her growing team will work to meet the increasing demand for the exceptional, unique and genuine interactions that define Virtuoso events.”
Travis McElfresh, senior vice president, digital and consumer products, is set to depart Virtuoso next month.
“We couldn’t be more pleased to welcome Thatcher Brown to build the future, tapping into his extensive experience in driving luxury product development and strategy, keeping our stakeholders and their customers in the center of all decisions,” said Bourland. “We are refining our structure to be more efficient, agile and responsive, enabling us to better serve the diverse and evolving needs of our global network.”
