Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Tours & Packages
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • River Cruise
  • Training & Resources

Trafalgar Tours Expands into River Cruising

by Dori Saltzman  May 06, 2025
trafalgar river cruise on the rhine river

Photo: Trafalgar

Trafalgar, a TTC Tour brand and sister brand to Uniworld Boutique River Cruising, is expanding into river cruising starting in spring 2026 with two journeys along the Rhine and Danube rivers. Travel advisors have first access to these itineraries on behalf of their clients, ahead of the general public.

The two new itineraries will be an eight-day Danube River cruise on the 128-passenger Trafalgar Reverie and a 10-day Rhine River cruise on the 128-passenger Trafalgar Verity. Both ships are full charters of Uniworld vessels being operated as Trafalgar ships.

“We’ve always been about making it easy for travelers to connect with the heart and soul of every destination,” said Melissa DaSilva, deputy CEO, TTC Tour Brands. “Now, we’re bringing that same philosophy and unmatched experience – valued by our travel advisor partners, to Europe’s iconic rivers.”

DaSilva added that the strategy includes leveraging “trusted” Trafalgar touchpoints including its “Be My Guest” encounters and “MAKE TRAVEL MATTER” experiences.

River cruise journeys are open for booking now for sailings beginning April 11, 2026.

The Danube cruise will sail between Budapest and Passau visiting Bratislava and Vienna, where guests are invited to a “Be My Guest” dining experience at Austria’s oldest winery. Optional extensions in Prague and Budapest are available. Rates start at $2,799 per person/double occupancy.

The Rhine sailing journeys between Basel and Amsterdam visiting Cologne and Strasbourg, and sailing through the Middle Rhine Gorge. On this journey, the “Be My Guest” experience visits the Bohrers for lunch at their family-run farm. Additionally, guests will learn about artisanal vinegar production during a MAKE TRAVEL MATTER Experience at Weinessiggut Doktorenhof. An optional extension to Lucerne is available. Rates start at $3,399 per person/double occupancy.

Trafalgar and Uniworld are brands within The Travel Corporation umbrella, which was purchased by Apollo Private Equity last year.

Trafalgar’s expansion to rivers is the latest in a series of announcements by suppliers – Celebrity Cruises, Lindblad Expeditions, and Waldorf Astoria – that have all set their sights on river cruising.

  
  
Related Articles
TTC Tour Brands Expands Australia and New Zealand Portfolio Amid Strong Demand
TTC Restructures Brand Leadership as African Travel President Departs
Trafalgar Launches Summer Travel Selling Guide
Trafalgar Expands River Cruise Portfolio with Seine-Based Harmonie
Embracing Multi-Gen: How Family Travel Is Shaping the U.K. Tours Market
TTC Tour Brands Opens Applications for 2026 FAMs
TTC Tour Brands Expands Canada Sales Team with Two New Managers
Survey: Gen-Z Travelers Crave Childhood Nostalgia, Still Don’t Trust A.I.
TTC Tours Brands Adds Grand Egyptian Museum to All Trafalgar and Insight Vacations Egypt Journeys
Trafalgar Appoints Veteran Cruise Exec as VP, River Cruise

MOST VIEWED

  1. U.S. News Releases Its First-Ever River Cruise Line Rankings
  2. Royal Caribbean’s Perfect Day Mexico on Indefinite Hold
  3. What Is an ED Card? Everything You Need to Know About Aruba’s Entry Requirement
  4. U.S. Begins Screening Some Travelers for Ebola at Major International Airports
  5. “Bomb” Bluetooth Device Name Forces United Flight to Mallorca to Turn Around Midair
  6. Barcelona Set To Double Passenger Tax on Stopover Cruises


TMR Subscription

Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more.

Subscribe to TMR

Top Stories
Avalon Launches 3 New European Cruise & Tour Itineraries
Avalon Launches 3 New European Cruise & Tour Itineraries

The new itineraries combine a Globus guided land tour with an Avalon river cruise.

Riverside Luxury Cruises Adds Two North American Sales Team Members
Riverside Luxury Cruises Adds Two North American Sales Team Members

David Semerad joins Riverside as inside sales executive and Evi Nikolaidou as director of sales, MICE and LATAM.

VIVA Cruises Christens First Boutique Brand River Ship
VIVA Cruises Christens First Boutique Brand River Ship

VIVA BEYOND is the ninth ship in VIVA’s growing fleet, but the first in its all-new Boutique line.

Riviera Travel to Add Fourth Radiance Class River Cruise Ship
Riviera Travel to Add Fourth Radiance Class River Cruise Ship

Riviera Rhapsody will debut on April 1, 2028, on the Dutch Waterways before repositioning to the Rhine River that summer.

Scenic Group USA Adds West Coast Sales Director
Scenic Group USA Adds West Coast Sales Director

Andrea Medellin will focus on expanding advisor education, increasing brand visibility, and driving engagement.

Viking Names New CEO, Torstein Hagen Transitions to Executive Chairman
Viking Names New CEO, Torstein Hagen Transitions to Executive Chairman

Leah Talactac was appointed as president in January 2025. She has been with the Viking since 2006.

TMR OUTLOOKS, WHITE PAPERS & DESTINATION GUIDES
View All
Advertiser's Voice
CIE Tours Launches 2027 Early Booking Sale
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences