Collette Appoints Amanda Fletcher As Growth Marketing Manager, Partnerships, Canada
by Michael Pihach
Collette names Amanda Fletcher as its growth marketing manager, partnerships for Canada. (Supplied)
Collette has named Amanda Fletcher as its new growth marketing manager – partnerships, Canada, as the tour operator looks to strengthen ties with travel advisors and partners across the country.
Fletcher brings more than a decade of experience in marketing and business development, including five years at CAA Niagara, where she held the positions of manager of marketing and brand and, later, director of marketing and business development.
During her tenure at CAA, she oversaw marketing initiatives across travel and travel insurance, with an emphasis on member engagement, loyalty, retention and business growth.
She also served on the national CAA Travel Marketing Committee and Member Benefits Taskforce, gaining insight into the Canadian travel market and the needs of both consumers and industry partners.
“Amanda brings a valuable combination of Canadian travel industry knowledge, partner experience and a strong understanding of what drives growth,” said Christian Leibl-Cote, executive vice president of global sales, at Collette in a press release.
“Her perspective will help us strengthen our relationships across the Canadian travel trade and create new opportunities for Collette and our partners to grow together.”
In her new position, Fletcher will lead the development of marketing strategies supporting Collette’s relationships with consortia, host agencies and other key partners in Canada.
Working with the company’s business development team, she will focus on identifying opportunities for collaboration and growth, drawing on travel advisor engagement, partner performance and market insights to enhance joint marketing initiatives, the company said.
