Air Canada Vacations Launches “How Does a Vacation Sound?” Campaign

How does a vacation sound?

Air Canada Vacations knows as it launches their new campaign of the same name, inspiring Canadians to slow and down and take a moment. On top of the usual campaign components, its featuring an immersive virtual sound bath experience in collaboration with wellness and travel content creator Carrie Bailey @carrieann_bailey, livestreaming on October 9 at 7:00 p.m. ET @aircanadavacations instagram page.

The campaign, which runs from October 6 to November 2, 2025, includes a “Sounds Like a Vacation Contest, ”digital and social media activation, a virtual sound bath experience, out-of-home media placements, and radio ads in key cities including Montréal and Toronto, each bringing to life the sounds of vacation.

“We’re proud to launch this campaign with our valued trade partners, who play such an important role in making travel dreams a reality,” said Erminia Gallina, Director of Sales, Air Canada Vacations. “We hope this initiative not only inspires our partners but also empowers them to share it with their clients, inviting Canadians to embrace the restorative power of travel through their trusted travel professionals.”

The campaign also unveils Air Canada Vacations new 2025/2026 Digital Sun Guide which features a curated collection of 620 all-inclusive travel packages and sun getaways to choose from.

Air Canada Vacations is inviting Canadians to enter for a chance to win a one- week, all-inclusive trip for two to Punta Cana and 100,000 Aeroplan points. Complete contest details here.

“Vacations can be powerful,” said Selma Filali, Senior Director, Marketing and E-Commerce at Air Canada Vacations. “They allow us to escape the everyday, relax, recharge, make deeper connections and even try new things.

Our hope is that this campaign will encourage Canadians to find those little moments of calm, reminding them just how restorative a vacation can be.”