EF Adventures Partners with Backcountry to Create Co-Branded Tour Collection

Active tour specialist EF Adventures has announced a partnership with outdoor retailer Backcountry, naming the retailer as its preferred gear partner and revealing plans for a collection of co-branded adventure tours.

Backcountry is a U.S.-based online retailer specializing in premium gear for outdoor recreation. Known for its deep roots in the adventure-enthusiast community, the company offers customers specialized expertise from its “Gearheads,” who can provide advice on everything from the best apparel for hiking to must-have climbing accessories.

Under the EF Adventures and Backcountry partnership, travelers booking with the tour operator will have access to Gearhead-curated gear lists, exclusive gear and apparel benefits, and Backcountry Summit Club Plus membership. Backcountry customers will also gain exclusive deals on EF Adventures tours.

The two companies are also collaborating on a series of tours that will combine EF Adventures’ active and immersive itineraries with Backcountry’s expertise. Dubbed “The Backcountry Tour Collection, powered by EF Adventures,” the departures will be catered to outdoor enthusiasts, with some including appearances from Backcountry’s athletes and team members.

“At EF Adventures, we design tours for active travelers who truly want to experience and learn about the world, visiting off-the-beaten path destinations with expert local guides,” said Heidi Durflinger, CEO of EF World Journeys USA, parent company of EF Adventures. “Teaming up with Backcountry means our travelers will have access to the best gear, backed by expert knowledge, before they ever pack their bags. Together, we’re making it easier than ever to show up to your next adventure fully prepared and completely inspired.”