Club Med Commitment to Travel Advisors ‘Stronger Than Ever’ with Relaunch of Education Platform

Club Med relaunched its travel advisor education and rewards platform, Club Med University, last week, signaling its continued commitment to the trade. 

The revamped Club Med University integrates AI so that travel advisors can get timely insights and materials on all Club Med product with a quicker turnaround time. The training program offers key selling points for Club Med’s 270-plus properties and allows advisors to earn Club Med-recognized certificates and loyalty points to be redeemed at the company’s resorts across the globe. 

“While many hospitality brands are shifting toward direct-to-consumer models, we’re doubling down on what sets us apart: human connection, and at the heart of that approach is the travel advisor,” Frank Corzo, Club Med’s VP of sales strategy, U.S., told Travel Market Report.  

“The travel advisor community plays a crucial role in driving Club Med’s continued growth in the U.S. market and is poised to reach record performance in the coming years,” he added. “Our commitment to travel advisors is stronger than ever, and we’re making bold investments to support and empower this vital network.” 

Club Med University is always evolving with the needs of the advisor community, and Corzo said the team welcomes feedback on the platform. 

In addition to Club Med University, the company is expanding its travel advisor support across the board by “growing our sales team, offering broader availability, enhanced tools, and immersive programs,” Corzo said, noting that all of this is part of its strategy to raise accurate brand recognition for Club Med. 

“We’re currently in an exciting phase of expansion with a keen focus on building localized teams to support travel advisor business,” Corzo said. “Many advisors still associate Club Med with the all-inclusive vacations of their childhood, and we’re setting out to reintroduce the brand as it stands today: elevated, and a wholesome experience that the whole family can enjoy.”