Hilton Enters Meeting and Events Market with New Brand

Hilton is planning to elevate the standards of the meetings and events industry with a brand new brand of upscale meeting hotels.

The new brand, Signia, will be centered on sleek design, enhanced wellness and culinary offerings, and the latest technology after drawing from “feedback from top meeting professionals, owners, developers and guests.”

Each Signia Hilton will have minimum of 500 guest rooms and 75-square-feet per key of meetings and events space, and a variety of spaces, from large ballrooms to small and mid-sized meeting rooms.

Guest rooms are larger and boast higher quality finishes.

The brand experience focuses on the latest technology and wellness, including infinity pools, spas and fitness centers, a social lobby space and anchoring bar that “ties back to the exciting city or resort destination where it resides.”

Another aspect will be culinary, where signature restaurant will be based on a chef-driven concept,

“Signia Hilton grew from feedback from top meeting professionals, owners, developers and guests,” said David Marr, senior vice president and global head, Full Service Brands, Hilton.

Small to mid-size meeting rooms will be design-forward and have state-of-the-art technology. 

Properties are currently underway in Orlando, Atlanta and Indianapolis, before expanding to urban markets and resort destinations popular for conventions. Most Signia Hiltons will be entirely newbuilds.

Signia Hilton Orlando Bonnet Creek will have over 100,000 square feet of meeting space, along with a championship golf course, spa, and over 10 dining options, with a scheduled opening of 2020. It will be followed by the 900-room Signia Hilton Atlanta and the 800-room Signia Hilton Indianapolis.

The hotel will be part of the Hilton Honors program, allowing guests to earn and redeem points at the properties in addition to having access to elite benefits like free breakfast and room upgrades.

Rendering of Signia Hilton Orlando Bonnet Creek.