Hyatt Regency Huntington Beach Names New Director of Sales and Marketing

Hyatt Regency Huntington Beach Resort & Spa has named Jason Baer as its new director of sales and marketing.  

Baer was previously the senior sales manager at Hyatt Regency Huntington Beach from 2015 to 2018, so his appointment also marks his return to the property’s leadership team. He has more than 15 years of industry experience, many of them with Hyatt. 

“Jason’s return to Huntington Beach marks an exciting chapter for our resort and community,” said Jon Benson, the resort’s general manager. “He is a visionary leader whose proven ability to drive results in Hyatt’s most dynamic markets sets him apart. Beyond his impressive track record, Jason’s genuine passion for people and deep brand expertise uniquely position him to lead our sales and marketing efforts into a bold, innovative future.”   

Most recently Baer served as director of sales and marketing at Hyatt Regency Maui Resort and Spa, where he led three consecutive years of record-breaking room night sales and led the team through recovery from the Lahaina wildfires. Prior to Maui, he also held roles at Hyatt Regency Indian Wells Resort & Spa and Manchester Grand Hyatt San Diego. 

In his new role, Baer will oversee sales, marketing and event initiatives for the 519-room resort, including building strategic partnerships in the industry and managing digital marketing campaigns to drive revenue. 

“Coming back to Hyatt Regency Huntington Beach feels incredibly full circle,” Baer said. “This resort is not only one of Southern California’s most iconic properties but also a place that helped shape my career. To me, leadership means lighting a spark that inspires teams to push boundaries and craft experiences that resonate long after guests leave.  

“I’m excited to rejoin the team and together ignite new ideas, deepen community ties and create moments that make this resort not just a destination but a true experience unlike any other.”