Marriott Expands All-Inclusive Portfolio, Launches Dedicated Platform
by Jessica Montevago
A rendering of Nia, the planned all-inclusive destination with four Marriott International brands including The Ritz-Carlton and Westin Hotels in Riviera Nayarit on Mexico’s West coast.
Marriott International announced Monday that it is rolling out an online platform for its all-inclusive resort segment, as it plans to further expand its all-inclusive portfolio.
Marriott signed management contracts for five new-build resorts in Mexico and the Dominican Republic, totaling investments of more than US$800 million. The resorts are expected to open between 2022 and 2025.
The platform will initially leverage the Ritz-Carlton, Luxury Collection, Marriott Hotels, Westin Hotels, W Hotels, Autograph Collection, and Delta by Marriott brands offering all-inclusive vacations specific to each brand. Marriott Hotels would cater primarily to families, while W Hotels-branded resorts would cater to adults.
“The diversity and global nature of our brands give guests the opportunity to find the perfect match for nearly any travel experience or destination,” said Tina Edmundson, global brand officer for Marriott International. “By expanding our portfolio with this new offering, we are opening up a new way for travelers to explore our incredible brands – from Westin to W – through a new, all-inclusive lens.”
The planned resorts include a 650-room Autograph Collection resort in Punta Cana, Dominican Republic (2022 anticipated opening); and a 240-room Ritz-Carlton resort (2023 anticipated opening), 400-room Westin Hotels resort (2023 anticipated opening), 300-room Autograph Collection resort (2025 anticipated opening), and 500-room Marriott Hotels resort (2025 anticipated opening) in Riviera Nayarit, Mexico.
Mexico City-based Artha Capital, a leading private equity firm and real estate developer, plans to create NIA, a planned all-inclusive destination with four Marriott International brands, including The Ritz-Carlton and Westin Hotels. The project is slated for 220 tropical acres along the Pacific Coast.
“Our new all-inclusive resort platform is a natural progression for Marriott International,” said Tony Capuano, Marriott International’s EVP and global chief development officer, according to a press release. “It will provide the ownership community a game-changing value proposition for their luxury and premium resort projects around the world, while providing guests a new vacation option with brands they trust.”
With its Starwood Hotels & Resorts acquisition in 2016, Marriott assumed operations of its first all-inclusive property, the 406-room Westin Golf Resort & Spa, Playa Conchal in Costa Rica.
