Virgin Hotels Opening First London Hotel This Summer

Virgin Hotels will open its first property in London, Virgin Hotels London-Shoreditch, on Aug. 1.  

The new hotel is the eighth of the Virgin Hotels brand and 17th in the Virgin Group started by Sir Richard Branson. It comes on the heels of launching Virgin Hotels Edinburgh and Virgin Hotels New York in 2023, and after recently announcing a new property in Kenya. 

“Since the inception of Virgin Hotels, we’ve had our sights set on London; a place that so many of our customers either call home, or name as one of their favorite destinations – and of course where Virgin’s story started,” Branson said. “Virgin Atlantic customers have always said to me that we give them a wonderful experience in the sky, but they don’t have the same Virgin experience when they land. Well, we’ve sorted that in Las Vegas, New York, Edinburgh and now London too.”   

Virgin Hotels London-Shoreditch is a 120-room hotel with a rooftop bar, pool, restaurant, private members club, gym, and treatment rooms, as well as a Spanish restaurant, BiBo, associated with world-famous chef Dani Garcia.  

“This year will mark 10 years of Virgin Hotels and what a way to start the early celebrations as we announce our newest hotel in one of the world’s most famous cities,” said James Bermingham, CEO of Virgin Hotels Collection. “We are all truly delighted Shoreditch, London will be home to the next location for Virgin Hotels and what an extraordinary one it will be.” 

Other Virgin Hotels locations include Chicago, New Orleans, Las Vegas, Glasgow, Edinburgh, New York, and Dallas, with others coming soon to Miami and Denver. The London hotel will be available for bookings starting early July for stays beginning Aug. 1.