W Punta Cana Appoints Director of Sales & Marketing
by Briana Bonfiglio
Patricia Alvarez. Photo: W Punta Cana, Adult All-Inclusive
W Punta Cana, Adult All-Inclusive, has appointed Patricia Alvarez as its director of sales and marketing.
The new resort is the first all-inclusive property in the W brand, part of Marriott’s luxury portfolio, and just opened in summer 2025. Alvarez, who joined Marriott’s all-inclusive segment in 2024, brings more than two decades of experience to the role, in which she’ll oversee sales, marketing, and revenue-driven initiatives.
“It is an honor to join the leadership team at W Punta Cana and help shape a resort that is redefining the all-inclusive experience,” Alvarez said. “As a Dominican Republic native, I’m especially proud to be part of a destination that celebrates the culture, energy, and spirit of our island while positioning Punta Cana on the global luxury stage.”
Alvarez’s background includes hospitality leadership roles across the Caribbean, Latin America, Mexico, the United States, and Canada, including at Marriott International, Karisma Hotels & Resorts, AM Resorts, and Meliá Hotels International.
